Bata India turns Mumbai’s Band Stand into fashion runway with a one-of-its-kind #BataRampWalk

As India gets ready for the festivities, Mumbai’s iconic Band Stand came alive with style and confidence when Bata India concluded its celebrated #BataRampWalkChallenge with a one of a kind display of its latest City Casual Collection through a flash ramp walk. The unique runway was a stylish representation of Bata’s latest campaign, “Every walk is a Rampwalk” featuring their latest City Casuals Collection that’s inspired by on-trend global designs and offers premium footwear styles extending the message – ‘Everyone can be stylish’.

Speaking on the occasion Ullas Vijay, Head Category and Communications, Bata India said, “Bata’s campaign ‘Make every walk a ramp walk’ is rooted in the insight that anyone can feel like a celebrity, all they need is self-confidence and a stylish pair of shoes. The culmination of the campaign with a flash ramp walk at the iconic Band Stand in Mumbai, the city of style, is an embodiment of the campaign’s ideology of celebrating style and the transformative power of Bata’s latest range of stylish footwear. By turning ordinary streets into a runway, we want to encourage individuals from all walks of life to express their unique style and exude confidence with every step”

The festive season is a stylish occasion to dress up and transform every walk into a runway-worthy stride and Bata aims to be people’s trusted partner to be style-ready to ace all occasions, states a company release.