Campaigns
SpectaLook opticals celebrates World Sight Day with outdoor campaign
The global event is an effort to raise awareness about blindness and vision impairment.
World Sight Day is an annual international observance held on the second Thursday of October, aimed at bringing attention to blindness and visual impairments. Its inception was in 2000 by the SightFirstCampaign of Lions Club International Foundation.
Today, it is incorporated into VISION 2020 and organized by the International Agency for the Prevention of Blindness (IAPB), in partnership with the World Health Organization.
SpectaLook (previously known as Vision Eye Plus), a brand launched in 2013, launched an outdoor campaign with catchy taglines to celebrate the same.
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Talks OOHDeepa Gupta, Vice President – West & South, MOMS Outdoor, to speak at South India Talks OOH 2025
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Creative Concepts
Tanishq unveils ‘Kundan Stories’ with India’s tallest holo-projection
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
