By: Pray Jani
Last updated : August 24, 2019 11:44 am
Activations at malls and airports had Orient Electric demonstrating the superior quality of their flicker free LEDs
Activations at the domestic airports and malls of Delhi and Mumbai had the Eye Luv product highlighted in comparison with other LED lights. The concept that they were trying to demonstrate was that the new LED lights come with the revolutionary Flicker Control Technology (FCT).
The brand wanted to show that this was a solution against the flickering LEDs that cause eye-strain and many other health problems. Be it visible flicker or invisible flicker (flickering with high frequency that is not visible to the naked eye), it causes eye fatigue and many health complications.
The campaign covered TGIP, Ambience Vasant Kunj, Pacific, MGF & Shipra Mall in Delhi and Infinity Malad, Infinity Andheri & Vivana Mall Thane in Mumbai. The campaign has been running from 18th July and will continue till 25th August; spanning 14 days in prime locations. By covering malls and the airports of the respective cities, the brand managed to increase the frequency of engagement with the campaign as well.
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