By: M4G Bureau
Last updated : September 17, 2019 10:49 am
In association with Bright Outdoor Media, OTT brand ALT Balaji captures the imagination of the masses with innovative hoardings to promote its new show
The idea was conceptualized to highlight the theme of the based on true events, Mission Over Mars depicts the inspiring story of four women who played a pivotal role in the Mars Orbiter Mission and how they fight both professional and personal battles to emerge victorious and set new milestones for the country.
Executed at prominent locations of the city, including places like Mahim Causeway, the OOH campaigh helped the brand in creating buzz for the show and promote its release date.
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