By: M4G Bureau
Last updated : July 04, 2019 10:18 am
The rainwear brand is back on the OOH space of Maharashtra with their monsoon promos
The tagline ‘Sadda Sukhe Raho’ was arrived at last year in association with creative agency The Womb. According to the brand, the campaign is targeted at the everyday warriors coping with the heavy showers of monsoon.
The OOH campaign, executed well ahead of Monsoons hitting the state, is part of the complete marketing strategy of the brand, including the TVC.