Flipkart’s #UpgradeTohBantaHai campaign sets the tone for its Big Billion Days Sale

The #UpgradeTohBantaHai campaign used both offline and online media.

With the Diwali season just around the corner, brands are approaching their target audience with new and innovative marketing gimmicks. Recently, Flipkart launched its eagerly anticipated "The Big Billion Days Sale" campaign. This year's sale aimed to provide consumers with the best things to help them upgrade themselves. The cross-media campaign ‘#UpgradeTohBantaHain' successfully targeted millions. Flipkart and MemeChat developed this seamless online-offline meme strategy to cut through the clutter of conventional communication.

Bangalorians witnessed a large number of autorickshaws featuring ‘The Big Billion Days Sale’ memes. The images were fascinating and exciting. In Mumbai, the brand opted for train wrap on local trains running between Borivali and Church Gate.

Flipkart also partnered with the restaurant chain Social to create custom drinks and decor. Given that Social is one of the most well-known hangout places in many cities, it was an optimum strategy for the most well-liked sale of the year to be included on their menu.