Citylights continuing to attract top brands

JCDecaux’s Citylights network has showcased some of the biggest OOH campaigns launched by prominent brands cutting across categories. Brands ranging from e-commerce majors like Amazon & Flipkart to FMCG majors ITC & Cadbury to jewelry brands like PC Chandra and Senco have leveraged the network to reinforce the connect with Delhi audiences.

These brands selected the Citylights format to increase their visibility and also to reiterate the communication already doing its rounds on other media. Additionally, the well-lit aesthetics of this format added on to the glam quotient and garnered more eyeballs.

Commenting on the response, Olivier Heroguelle, MD – JCDecaux India, says, “We are very happy that brands have been continuously placing their trust on our Media. This is due to our strategically located Citylights catering to the various segments which help the brands choose appropriate networks in accordance with the brand’s communication strategy. JCDecaux Citylights are spread across the length and breadth of the city to deliver unmatched reach and frequency”.