Cadbury brings ‘Mini’ Ice Creams to life with playful OOH special build

Cadbury has rolled out a striking outdoor campaign to promote its latest launch, Cadbury Ice Cream Minis, with a layered 2D special build that playfully blurs the line between advertising and storytelling.

Installed outside Westfield, Shepherd’s Bush — one of London’s busiest retail and leisure destinations — the billboard transformed into a house façade, cleverly designed to convey the brand’s core message: “They’ll be huge in your house.”

The creative execution featured a layered 2D build, combining a bold purple Cadbury backdrop with a cut-out house design, complete with windows, a roof, and a giant spoon of ice cream breaking through the structure. This not only amplified visibility but also created a fun, family-friendly narrative around indulgence and togetherness.

The campaign’s tagline, “Guaranteed not to last,” reinforces the irresistible appeal of the Minis, positioning them as a household favourite that disappears as quickly as it’s bought.