By: Shradha Mishra
Last updated : October 05, 2018 11:29 am
Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands
Local real estate brands build up their equity further in the city in the run up to the festive season. The promotion stood out on gantries around the Bandra Kurla Complex and on the International Airport Highway. These firms are reaching out to the audiences with luxurious yet affordable housing propositions.
Mercedes Benz a global automobile marque, launched an outdoor campaign to promote its cars in the city. The campaign covered vast stretches of the city including W.E. Highway and Eastern Express Highway. Traditional large formats had been used to give the car campaign a visible presence in the outdoor.
Eros Now, the subscription-based video on demand (SVOD) platform by Eros International launched a campaign to promote its first original series - Side Hero. The campaign was seen on the W.E. Highway stretch and areas of S.V. Road.
Hotstar Premium and Amazon prime used OOH to promote the new season of the series – Patrick Melrose and Karanjit Kaur. Whereas Sony Mix, Lufthansa, Mega Icons utilised back to back hoardings in Bandra reclamation. Lufthansa also ran its campaign on 3 back to back hoardings in Bandra Reclamation area and one big hoarding on the Bandra Highway.