Campaigns

BMW 3 Gran Limousine makes a grand splash on OOH

Launched with an exciting teaser & reveal campaign, the luxury automobile brand makes a successful launch of its much-awaited vehicle

Published

March 5, 2021

Bhawana Anand

BMW India has launched the new BMW 3 Series Gran Limousine locally produced at BMW Group Plant in Chennai exclusively for the Indian market. The much-awaited luxury automobile has been presented in the market with an extravagant OOH promotion, including a teaser and reveal campaign.

The teaser creative is designed quite strategically and creatively with the ‘Coming Soon’ message in LED light with blinking headlights and tail of the car in the background and the front and back end of the car making a hard to miss presence on the billboard.

In a similar fashion, the unveil campaign was launched with a cut-out of the BMW 3 Series Gran Limousine in front showcasing its elongated design, enhanced space, luxurious comfort and dynamic body on the large format sites. The idea was to highlight the extra length and luxury that the model offers. The revolving tyres on large formats made for a spectacular & attention grabbing innovation.

The campaign has been spotted in select metro cities such as Delhi, Gurgaon, Noida, Pune, and Mumbai across arterial roads and high traffic junctions.

The OOH duties for the brand is handled by Glo agency, a Lodestar UM group company.