By: Bhawana Anand
Last updated : March 05, 2021 6:30 pm
Launched with an exciting teaser & reveal campaign, the luxury automobile brand makes a successful launch of its much-awaited vehicle
In a similar fashion, the unveil campaign was launched with a cut-out of the BMW 3 Series Gran Limousine in front showcasing its elongated design, enhanced space, luxurious comfort and dynamic body on the large format sites. The idea was to highlight the extra length and luxury that the model offers. The revolving tyres on large formats made for a spectacular & attention grabbing innovation.
The campaign has been spotted in select metro cities such as Delhi, Gurgaon, Noida, Pune, and Mumbai across arterial roads and high traffic junctions.
The OOH duties for the brand is handled by Glo agency, a Lodestar UM group company.