Delivery agents in Gurugram can now chill with Crompton Greaves’ #JaldiCooling
By M4G Bureau - June 17, 2022
The brand has started a social initiative named #JaldiCooling in which they have set up a resting cooling pod for all delivery agents to give them some relief from the summer.
With the mercury rising day by day and cities raging under the scorching heat, high temperatures are inviting frequent heatwaves. To give some relief to the delivery agents from this scorching sun, Crompton Greaves Consumer Electricals Ltd has set up a cooling pod in Gurugram for them. They started a social initiative named #JaldiCooling in which they have set up a resting cooling pod for all delivery agents. Inside the pod, the delivery agents can experience the effective cooling effects of the coolers of Crompton.
Speaking about the brand’s social initiative, Pragya Bijalwan, CMO, said, Crompton Greaves Consumer Electricals, said, “As we enter the multi-verse of instant deliveries, instant cool-down gains utmost importance now more than ever. Delivery agents are at the receiving end of the scorching heat as they deliver comfort at our doorstep. Hence, we wanted to take a step further and provide support, creating a small difference for our modern-day heroes. And so, we created an innovation with our air coolers, known for delivering instant cooling and hoped to utilise them in providing a #JaldiCooling relief to the delivery and courier partners.”
Crompton also partnered with Ignite Mudra to capture the essence of this activity in a film that showcases how delivery agents across the country are always at the receiving end amidst the scorching heat and how ‘Jaldi Deliveries’ can be less taxing with a short #JaldiCooling break.