Sampurna Rakshit, Marketing and Ecommerce Head, Mia by Tanishq shared her valuable insights on the strategic design and execution of out-of-home (OOH) advertising campaigns and discussed...
“From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our portfolio,” says Nishank as he recognises the potential...
Udit Mittal shares insights on how high-traffic mall spaces can elevate brand experiences, using immersive displays and interactive elements to engage consumers and drive showroom visits.
Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through impactful, integrated campaigns.
Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for advertisements for brands
Leveraging the power of out-of-home advertising, Paragon Footwear bridges local connections and reinforces its brand identity across India.
As the festive season approaches, Saket Agarwal, General Manager of Brand and Marketing at D'Decor, reveals how brands are harnessing the power of out-of-home advertising to...
With insights from Siddharth Anand Jha, Senior General Manager of Marcom, Havells India highlights its strategic approach to consumer engagement during the festive season through impactful...
Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic integration with digital media is key...
Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
Targeting a youthful and dynamic audience aged 16 to 39 years, the campaign strategically leveraged high-visibility spaces across Delhi’s metro...
The campaign is running from December 1 to December 31
Chandan Mendiratta, Chief Brand Officer at Zepto, and Adhish Zaveri, Vice President of Marketing at Shaadi.com, share the behind-the-scenes story...
This campaign is executed in partnership with Times OOH
This campaign is executed by Walk The Talk
Lumina Display, which specializes in advanced digital signage solutions, is the latest to join the line-up of exhibitors at DDX...
Ashish Limaye, CEO, Craving Digital highlights how technology is revolutionizing brand storytelling by enabling agility, personalization, and immersive experiences.
This launch will provide businesses and technology enthusiasts with an unparalleled opportunity to explore innovative LED display solutions
The World Out of Home Organization Annual Congress will be held in Mexico City from June 4-6, 2025.
Nitesh Thattasery, CEO, Waulite Technologies highlights how AI is transforming DOOH by enabling autonomous campaign management, real-time personalization, and intelligent...
With extensive experience spanning over 25 years, Imtiyaz is known for a focus on innovative and impactful OOH campaigns
Aman Nanda, Chief Strategy Officer at Times OOH, highlights the transformative role of transit media and digital out-of-home (DOOH) in...
The French shipping company has partnered with DENEVA to enhance onboard services, streamline internal processes, and provide a personalized, engaging...
Drops in the Ocean initiative offers charities access to premium digital advertising to amplify campaigns tackling climate and sustainability challenges.
Apurva Sircar shared this news via his LinkedIn
