Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses culture as a creative signal, and...
Arvind Singh, AGM Marketing, Asian Granito India Ltd, shares insights on how a highly visual category like tiles and building materials uses OOH to build leadership,...
Redslim helps organizations transform fragmented market information into valuable data assets, empowering clients to make confident decisions and unlock the full value of their data.
Nidhi Rastogi, Marketing Head – UNIQLO India, tells Media4Growth how OOH can gain a better share of the marketing pie when it combines efficiency with quality.
Insights from Preetam Patnaik, Head of Consumer Marketing, Continental Coffee, on creativity, scale and confidence in DOOH.
Insights from Kavita Jagtiani, Chief Marketing Officer, L&T Finance Ltd., on how OOH is evolving into a high-impact, tech-enabled growth driver
Rajat Sikder, Director, Walk The Talk (WTT), reflects on a year of breaking boundaries in OOH, sharing the stories behind three standout campaigns that redefined scale,...
Kanika Anand, GM - Media, Airtel, shares how OOH has become a high-impact engagement medium, what it uniquely delivers, and what the ecosystem must address for...
Insights from Kunal Gurnani, Head of Branding & Advertising, Utkarsh India, on how OOH continues to reinforce brand presence, drive recall, and evolve into an impact-led...
Santosh ‘Paddy’ Padhi, Founder and Chief Creative Officer of INTO Creative, shares the creative journey and behind the scenes making of India's first biodegradable billboard.
The campaign is conceptualised by Courage in Canada
The campaign has been executed by WPP Media, with the site operated by Maheshwari Advertising.
The company had earlier undertaken similar branding initiatives on the Vande Bharat and Shatabdi Express to celebrate 25 years of...
The campaign is created by Leo Burnett UK
This is a teaser OOH campaign that takes off from the digital rollout hinting at a partnership between the two...
Redslim helps organizations transform fragmented market information into valuable data assets, empowering clients to make confident decisions and unlock the...
Fifteen agency teams will have 48 hours, a paper map, and no smartphones to find seven DOOH checkpoints across the...
Nidhi Rastogi, Marketing Head – UNIQLO India, tells Media4Growth how OOH can gain a better share of the marketing pie when...
Under the mandate, Havas Media India will take on end-to-end media strategy, planning, and buying across television, print, radio, cinema,...
With cities promising high growth potential, local advertisers willing to spend and DOOH too beginning to find its footing, Madhya...
Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly...
This campaign executed across Ocean Outdoor screens in Glasgow, UK, featured works by Scottish contemporary artist Gerard M Burns, who...
Dhananjay Singh Kushwah, Founder, FOMOSO, shares insights on building a hyperlocal DOOH network in Madhya Pradesh and what the market...
A report from Guideline highlights how digital transformation, budget reallocations, and category shifts are creating fresh opportunities for the OOH...
The dedicated manufacturing initiative LEDX was inaugurated in January 2026 in Vapi with an annual production capacity of approximately 50,000...