Abhinav Iyer, Sr General Manager - Marketing & Strategy, Muthoot Finance in an interview with Rajiv Raghunath. Edited excerpts
The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values and ethos.
The new brand identity was developed together with the Zurich branding agency MADE Identity.
Ajay Kakar, a renowned brand and marketing strategist, took the stage at Gujarat Talks OOH, a flagship event of Media4Growth, to talk about why outdoor advertising...
Salman will appear in their upcoming marketing campaigns
The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season
The actor will be the face of the brand’s entire marketing and promotion campaign
The agency’s Mumbai office will manage both offline and online marketing duties for the real estate development company
Total 5 trains have been taken on long-term basis for exclusive branding
The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH
The campaign highlights the AI features introduced in the latest model iPhone
With the festive season in full swing, brands across sectors are leveraging GSB Ganpati’s grand pandal to boost visibility through...
In a bid to blend seamlessly into the busy lives of today’s youth, NESCAFÉ’s latest campaign leverages the power of...
Bajaj Auto engages MOMS for the ‘Definitely Daring’ campaign
The campaign across Edge7 billboards communicates core WhatsApp features that resonate deeply with users, reminding them of the app’s security...
The rail advertising contract covers 272 London Underground stations, more than 120,000 Tube car panels, 83 London Overground stations, 45...
Instals 46.25m Philips Public LED wall
With the advent of 5G and smart technologies, AdStandee is transforming India's DOOH industry by integrating AR and VR solutions,...
The contract covers advertising on all TfL’s 4,700+ bus shelters
The Google Pixel 9 campaign, featuring kinetic motion-led creatives, is displayed on ProDigi DOOH network along Mumbai’s Western Express Highway,...
Chennai-based Podhigai Ads expands its presence in Central India with exclusive rights for interior and exterior branding on Nagpur Metro,...
“The expansion of Vistar Academy into the APAC region underscores our commitment to empowering all levels of the advertising community...
Creative is critical, the next most element in a campaign to sheer brand size
Signify has created a 16-foot illuminated modak installation, powered by Philips lights, to celebrate Ganpati Festival in Mumbai, earning recognition...
To celebrate Ganesh Utsav, Swiggy Instamart installed a unique modak dispenser on Carter Road, Mumbai, offering free modaks to passersby...