Rajat Sikder, Director, Walk The Talk (WTT), reflects on a year of breaking boundaries in OOH, sharing the stories behind three standout campaigns that redefined scale,...
Kanika Anand, GM - Media, Airtel, shares how OOH has become a high-impact engagement medium, what it uniquely delivers, and what the ecosystem must address for...
Insights from Kunal Gurnani, Head of Branding & Advertising, Utkarsh India, on how OOH continues to reinforce brand presence, drive recall, and evolve into an impact-led...
Santosh ‘Paddy’ Padhi, Founder and Chief Creative Officer of INTO Creative, shares the creative journey and behind the scenes making of India's first biodegradable billboard.
In the next feature of Media4Growth’s series ‘Insights: Brand Marketers on OOH’- Siddharth Anand Jha, Senior General Manager, Havells India, shares why OOH remains a strategic...
In this edition of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series, Girish Ahuja, Head of Marketing, H & R Johnson (India), shares how OOH strengthens brand...
In this edition of Insights: Brand Marketers on OOH, Shawn Chandy, Chief Marketing Officer, Paragon, shares how OOH continues to anchor the footwear brand’s visibility, relevance,...
In the next edition of ‘Insights: Brand Marketers on OOH’ Snehita Chakravorty, Marketing Manager – Dine-in Business, Yum! Brands (KFC India) speaks on why outdoor remains...
In this edition of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series, Ritu Mittal, Head of Marketing & Digital, Consumer Health South Asia at Bayer, shares how...
As part of Media4Growth’s ongoing series, Insights: Brand Marketers on OOH, Anirban Paul Chowdhury, National Marketing Head at Skipper Pipes, shares how outdoor advertising continues to...
The campaign is executed by SVA Media Consultancy
A vibrant crimson backdrop serves as the canvas for a dynamic "hero" shot featuring a splash of liquid chocolate and...
The Zepto creative sets the stage by highlighting the benefit of a clear nose (enjoying perfumes), while Otrivin provides the...
Titled ‘2025 in a Blink’, the campaign used real order insights from across the country to reflect how India actually...
The campaign is created with Fabric Social and fronted by Grime Gran
Rajat Sikder, Director, Walk The Talk (WTT), reflects on a year of breaking boundaries in OOH, sharing the stories behind...
Sonal previously served as the Director and Head of Marketing for India, and she shared news of her elevation via...
DDX Asia 2026 will be held on February 12–13, 2026, at the Bombay Exhibition Centre (NESCO), Goregaon, Mumbai.
Jayesh Yagnik, CEO, MOMS Outdoor, shares the top three campaigns that stuck with him in 2025. Here is a look...
The contract, awarded by the Northern Railway, grants the agency sole advertisement rights for all platforms and Foot Over Bridges...
A round up of the moments and trends that shaped the OOH industry in 2025
Installed in a public setting, the structure invites passersby to engage with it using an external buzzer. Once activated, the...
The creative presents wrecked vehicles exactly as they are, dented doors, crushed panels, bent frames, paired with blunt, Hindi-led copy...
Kanika Anand, GM - Media, Airtel, shares how OOH has become a high-impact engagement medium, what it uniquely delivers, and...
Radiant Synage is all set to present display solutions designed for both indoor and outdoor use at DDX Asia 2026,...