As the OOH Advertising Awards (OAA) enters its 20th edition, some of the OAA jury members from leading brands share their perspectives on how technology is...
Never one to shy away from exploring new OOH formats, this dairy brand from Erode, Tamil Nadu, has been quietly building its presence across the country,...
Darshit Sanghani, Marketing Manager- Events and Branding of Odoo shares how the SaaS brand is using long-term billboards to build recall, why static outperforms DOOH, and...
Insights by Sahil Gohel, Director, Blue Buddha, on how the brand is rebalancing its marketing mix in Gujarat’s evolving retail landscape
Amarbir Palta, President – Sales & Marketing, MYK LATICRETE, shares insights on how outdoor advertising is about going beyond awareness; it’s about being in proximity with...
Aditya Modak, CFO & CMO at P N Gadgil and Sons explains why outdoor advertising remains a core pillar for the jewellery brand’s cultural relevance and...
Vipul Mathur, CBO, Raymond Lifestyle Ltd, shares how outdoor advertising is evolving into a hyperlocal retail driver for the brand’s expanding network and labels like Ethnix.
Abhishek Malik, Associate Director – Creative and Social, Shaadi.com, shares insights on how the brand builds hyperlocal OOH campaigns, uses culture as a creative signal, and...
Arvind Singh, AGM Marketing, Asian Granito India Ltd, shares insights on how a highly visual category like tiles and building materials uses OOH to build leadership,...
Redslim helps organizations transform fragmented market information into valuable data assets, empowering clients to make confident decisions and unlock the full value of their data.
The campaign is executed by Vibrant Advertising, with Sakshi Advertising serving as the production partner.
The campaign is executed by Platinum Outdoor in Mumbai
The campaign is live across Incheon international airport and buses across the South Korea
The campaign is executed by Enroute Advertising
The activation's production was executed by Sakshi Advertising.
With outdoor LED displays facing constant exposure to environmental conditions, Finito LED sees product quality and dependable service as critical...
From the changing role of relationships to the push for a common currency, Raheel Amjad, MD of JCDecaux India, shares...
Khyati announced the appointment on LinkedIn, sharing that she is stepping into the new role after nearly five years with...
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
Next in the ongoing series of Reverse bidding in OOH, Sanchit Bhan, Founder and CEO, PDSN Media, examines the impact...
In Candid Chats@Backstage OAC 2026, Fred Kuhlman, OOH Specialist for Cities and Partner at NABB Holland and Partner, OOH Capital,...
A team of second-year engineering students at NIT Rourkela has built HoardSpace, a marketplace for buying and selling outdoor advertising...
The experience is conceptualised by Infectious Advertising
Sahil Gambhir moves to Rapport from WPP Media, bringing over 15 years of experience across OOH, cinema and experiential media
The campaign is conceptualized and executed by Posterscope India with Sakshi Advertising being the production partner
