Audi goes colossal with”Discover Quattro in Mumbai

Audi, the premium and luxury automobile major, created a larger than life impact with its innovative “Discover Quattro campaign in Mumbai. As an extension of the Audi Q3 series promotion launched two months ago, the campaign for the new Audi Q3 is implemented in Mumbai by Kinetic in association with Mediacom. For the brand, Kinetic has specially created a giant billboard of 145 x 127 ft for Quattro, where Kinetic has also executed the 2D cut out.
 
In October this year, Audi, came out with its “Discover Quattro campaign to clearly inform customers on the most important factor they should consider while buying a Sport Utility Vehicle in India. Through this campaign Audi invited people in India to discover the real-world benefits of Quattro. Specific outdoor media used for the campaign included various large format media like billboards, unipoles and gantries to build an impact across the city of Mumbai.