Results For "oap"
53 News Found
Brand leaders endorse the true power of OOH advertising at Gujarat Talks OOH
In OOH News By Sakshi Sanghavi - April 25, 2024
Abhijit Sengupta, CEO of OAP Mediatech moderated a panel discussion that engaged Shaileen Patel, General Manager of Business Development and Marcom at NK Proteins; Manan Choksi, CEO of Udgam Consultancy; and Sharvil Shridhar, Managing Director of A.Shridhar Group.
Abhijit Sengupta, CEO, OAP Mediatech to model brand panel discussion at Gujarat Talks OOH today
In OOH News By Sakshi Sanghavi - April 23, 2024
The session will highlight the importance of national brands spending on OOH in Gujarat
Udgam Consultancy CEO Manan Choksi, to share his perspectives on getting best outcomes from OOH advertising
In OOH News By Sakshi Sanghavi - April 22, 2024
Manan will join a panel discussion on ‘What will it take for OOH to deliver great campaign outcomes?’, chaired by Abhijit Sengupta, CEO, OAP Mediatech
‘National campaigns invariably cover Gujarat markets’
In Viewpoints By M4G Bureau - April 19, 2024
“The Gujarat OOH industry is doing extremely well," affirms Abhijit Sengupta, CEO of OAP Mediatech, while adding that the ad regulatory environment needs to be more supportive to OOH.
‘Creativity holds the potential to elevate OOH advertising campaigns’
In Viewpoints By M4G Bureau - March 20, 2024
However, many a time the scope of creativity is circumscribed by impediments like clients’ budgetary constraints, regulatory restrictions & long approval processes, says Zubin Jokhi, Creative Director, OAP India
Laser focus on quality, technology & transparency
In OOH News By Rajiv Raghunath - March 04, 2024
Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist agency’s unalloyed focus on best business practices, transparency, data & tech application, and team building in an interview with Rajiv Raghunath.
‘OOH advertisers are growing in number’
In Digital OOH By Rajiv Raghunath - January 05, 2024
Abhijit Sengupta, CEO, OAP also underlines the imperative of balancing media supply with demand
Laqshya Media showcases Chandrika soap campaign on floating LED media along Mumbai’s Juhu Beach
In Digital OOH By M4G Bureau - December 05, 2023
The campaign has also been executed on billboards, BQS, bus wraps, unipoles, digital screens, railway station media, and metro media.
Chandrika soaps launches state-wide campaign in Maharashtra
In Campaigns By M4G Bureau - July 26, 2023
The brand aims to widen its consumer base outside it’s home base of Kerala.
'I would love to see outdoor being seen as a reach medium'
In Digital OOH By M4G Bureau - July 04, 2023
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP