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Monday, May 13, 2024
Paul Inman, Managing Director, 75Media talks about the company’s business approach in conversation with Rajiv Raghunath.
The campaign has been strategically deployed across departures and arrivals of domestic and international terminals, capturing the attention of 100% of passengers traveling nationally and internationally.
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“OOH is regaining relevance as brands seek to leverage its unique ability to reach consumers in real-world environments,” says Archana Agarwal.
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
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Creative Head, Coral Media
Executive Director, Brite Neon
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