“Quality & ROI should be the top priority in the selection of OOH digital display solutions’

In OOH News By Sakshi Sanghavi - April 30, 2024

Rohit Chopra, COO, Times OOH, Sanket Rambhia, CEO, Xtreme Media, Varun Agrawal, National Head-Key accounts, Unilumin Group engaged in a tech talk panel on making the right choice of OOH digital display solutions

Varun Agrawal, National Head - Key accounts, Unilumin to throw light on making the right choice of digital display solutions

In OOH News By Sakshi Sanghavi - April 20, 2024

Varun will share his viewpoints on price vs quality equation in the choice of digital display solutions, and other insights related to the subject

Times OOH COO Rohit Chopra to chair tech session in Gujarat Talks OOH conference coming up in Ahmedabad on April 23

In OOH News By M4G Bureau - April 20, 2024

The session will cover various aspects of DOOH displays solutions, such as, their suitability to Indian market conditions, right pricing, tech support, etc.

WOO President Tom Goddard extends leadership role

In OOH News By M4G Bureau - April 19, 2024

"Tom has played a major part in transforming WOO into the world-leading trade association it has become,” says WOO Vice-President Jeremy Male

Sanket Rambhia, CEO, Xtreme Media to speak in tech session at Gujarat Talks OOH

In OOH News By Sakshi Sanghavi - April 18, 2024

Sanket will be making a presentation on making the right choice of digital display solutions

I K Patel, Deputy Municipal Commissioner, AMC, to address Gujarat Talks OOH Conference as a distinguished speaker

In OOH News By Sakshi Sanghavi - April 17, 2024

IK Patel will be sharing his perspectives on how OOH could play a key part in city development

Gatorade’s Turf Finder initiative reaches Delhi’s Chandni Chowk

In Campaigns By M4G Bureau - April 17, 2024

The initiative aims to revolutionise the way India plays sports, uses data from Google Maps to predict public spaces for playing sports

Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market

In OOH Solutions By Rajiv Raghunath - April 12, 2024

The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.

‘There's a plethora of data available today, the challenge is how to use & structure it’

In Viewpoints By M4G Bureau - April 12, 2024

In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.

Next Stop: Innovation! Elevating bus shelters with LED display technology

In OOH Solutions By Sakshi Sanghavi - April 11, 2024

Xtreme Media revolutionises urban transit in Guwahati with smart LED displays at bus depots, in association with Prodigy Communications and Marketing Pvt Ltd