Air passenger traffic growth in Jan-Mar 2024 bodes well for airport media biz

In OOH News By M4G Bureau - May 13, 2024

Sharp increase in international air passenger traffic

Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media

In Research By M4G Bureau - May 02, 2024

Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.

Consistent, business-friendly ad norms pivotal to OOH growth & sustainability: Gujarat media owners

In OOH News By Sakshi Sanghavi - April 30, 2024

AMC official says revenues from OOH important for Ahmedabad city development and delivery of citizen services

Media owners need to adopt audience metrics to grow business: Praveen Vadhera

In OOH News By Sakshi Sanghavi - April 25, 2024

Praveen Vadhera, CEO, IOAA highlights how Roadstar holds the key to business growth

3rd M4G OOH Quizathon contest to go live on Media4Growth at 3PM; register now to participate

In OOH News By M4G Bureau - April 19, 2024

Participate and win attractive prizes

3rd M4G OOH Quizathon contest to be conducted live on Media4Growth on Apr 19

In OOH News By M4G Bureau - April 15, 2024

Murugan S, CEO, Southern Health Foods is the quizmaster; attractive cash prizes for the winner & runner-up

Australia’s OOH sector records 9.26% net revenue growth in March quarter

In OOH News By M4G Bureau - April 12, 2024

DOOH revenue accounts for 74.1% of total net media revenue year-to-date

‘There's a plethora of data available today, the challenge is how to use & structure it’

In Viewpoints By M4G Bureau - April 12, 2024

In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.

Renowned green OOH media firm Zest Outdoor takes up Title Sponsorship of OAC 2024

In OOH News By M4G Bureau - April 10, 2024

"We are proud to sponsor OAC because it stands as a beacon in the out-of-home industry, fostering growth and innovation,” says Rajneesh Bahl, CEO of Zest Outdoor

‘Customisation drives better brand recall & results for campaigns’

In Viewpoints By M4G Bureau - April 04, 2024

Upinder Singh, Project Director, Edge1 speaks to Media4Growth about how reliable insights into consumers can help boost business growth by up to 5x.