Australia’s OOH sector records 9.26% net revenue growth in March quarter

Australia’s out-of-home (OOH) sector net media revenue grew 9.26% to AUD 287.6 million in the March quarter 2024, states Outdoor Media Association (OMA) in a release issued today.

Digital OOH (DOOH) revenue accounts for 74.1% of total net media revenue year-to-date, an increase over the recorded 70.7% for the same period last year.

OMA CEO Elizabeth McIntyre said “the OOH industry has never been as nimble, focused, and unified, with a flurry of activity to start the year, from the Fresh veg, deliciously affordable OOH campaign being our industry’s largest campaign yet, valued at more than $12.3 million, to launching the next phase of MOVE which gives greater transparency into Attention, Reach, and Impact metrics for all signs.”

“After achieving $1.2 billion in revenue in 2023, I am eager to lead the OMA and MOVE initiatives to propel the continued expansion of the OOH sector.”

The OOH industry is projecting an annual compound growth rate of 9% over the next four years.