Eminent Film Writer & Director Vasanth S Sai to deliver the keynote at 2nd South India Talks OOH conference

In OOH News By M4G Bureau - January 30, 2024

Vasanth S Sai will speak on ‘The art of story-telling: Essence of advertising’

Rapport unveils DOOH campaign across the UK for US Open

In Campaigns By M4G Bureau - September 08, 2023

Residents of UK can finally watch the US Open on Sky Sports since 2015.

WPP acquires remaining stake in MediaCom Communications in India

In OOH News By M4G Bureau - October 10, 2022

This follows WPP’s decision earlier this year to merge MediaCom and Essence to form EssenceMediacom.

‘Indicative OOH media pricing will buoy advertiser confidence in the medium’

In OOH News By N Jayalakshmi - August 25, 2021

Shailender Luthra, Director, Brite Neon Lights & Member, IOAA spells out the apex OOH body’s initiative to encourage media owning firms to come out with indicative pricing of their media assets that will be of the essence to advertisers & buyers

GroupM Singapore ties up with pDOOH adtech major Hivestack

In Digital OOH By Rajiv Raghunath - August 11, 2021

The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.

Use of biometric data, personalisation, among key expected trends

In Research By M4G Bureau - February 19, 2021

A report by Essence, part of GroupM, studies the impact of 2020 on the future of advertising and analyses the likelihood of 15 different scenarios occurring in the next decade

Purplle appoints Essence as integrated media agency of record in India

In OOH News By M4G Bureau - December 17, 2020

Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, to create valuable experiences for Purplle’s customers

Mamaearth appoints Essence as integrated media agency

In OOH News By M4G Bureau - December 14, 2020

The agency will be responsible for media planning and activation for brand building and awareness campaigns

Essence wins integrated media mandate for jewellery brand Melorra

In OOH News By M4G Bureau - October 12, 2020

The scope of scope of work includes media planning, media activation and content innovation

Monica Bhatia appointed as Managing Director, Essence for Singapore

In OOH News By M4G Bureau - October 08, 2020

Alongside her new position, Bhatia will continue in her current role as Essence’s Senior Vice President, Client Partner, APAC, leading the agency’s Google business across the region