‘50% of consumers likely to increase festive spends in 2021’

In Research By M4G Bureau - September 17, 2021

The ‘Decoding Consumer behavior and Winning the 2021 Festive Season’ Playbook handbook launched by MMA, GroupM and Amazon Advertising set the expectations for marketers on consumer sentiment, along with recommended strategies for the Diwali season.

Airport advertising takes off with growing traffic

In OOH News By M4G Bureau - December 10, 2020

With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence

Senco Gold makes appearance on Delhi's street furniture

In Campaigns By M4G Bureau - November 20, 2020

The premium jewelry brand takes the OOH route to communicate with the audiences this festive season in partnership with JCDecaux

ICICI Lombard provides cycles and helmets to Mumbai Dabbawallas as Diwali gift

In Campaigns By M4G Bureau - November 17, 2020

The effort is in sync with the brand’s aim to help different set of stakeholders restart their lives, under its #RestartRight campaign

Welspun captures festive season with two tactical campaigns

In Campaigns By M4G Bureau - November 12, 2020

Presenting bedsheets as a perfect Diwali gifting option, the brand crafted a Spaces Rangana campaign

Mondelez India promotes sellers this Diwali

In OOH News By M4G Bureau - November 06, 2020

Also displayed on the OOH channel, the brand leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes

Diwali brings cheers to media owners of Maharashtra Tier I & II cities

In OOH News By Pray Jani - November 05, 2020

Though OOH media demand has gone up for media owners but still they are facing various other challenges to make profit

No swirling to the rhythm of Garba for brands this year

In OOH News By Pray Jani - October 09, 2020

Even after receiving some relaxation from the government, Gujarat’s regional media owners are in no mood to participate in branding or promotional activities during this year’s Navratri festival

Brands require focused experiential marketing with strong proposition

In OOH News By Bhawana Anand - September 25, 2020

In order to stand out in market, automobile brands and organised retail sector are expected to start spending on experiential marketing by Diwali festival

Mark Metro to introduce DOOH media at Chennai Metro stations before Pongal

In Digital OOH By Bhawana Anand - November 20, 2019

The company had experimented with a few DOOH screens during the Diwali festival