Adomni Global President & CEO Mike Cooper to address Outdoor Advertising Convention 2022 on pDOOH & India markets

In OOH News By M4G Bureau - May 10, 2022

Mike Cooper will be sharing his perspectives on the success factors for pDOOH in India markets, in relation to expansion of pDOOH networks in other geographical markets

OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas

In OOH News By M4G Bureau - May 05, 2022

We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA

‘Lemma independent SSP ensures transparency, accurate validation, efficient price discovery’

In Digital OOH By Rajiv Raghunath - April 20, 2022

Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan

Khushi Advertising delivers a larger-than-life marketing & media campaign for K.G.F: Chapter 2

In Campaigns By M4G Bureau - April 19, 2022

“We are thrilled to see the rise of KGF nationally and the ever-growing fan following of Rocking Star Yash across India. Along with Khushi Advertising, we planned a campaign desired to achieve and create even more excitement,” says Vijay Kiragandur, Producer – Hombale Films.

Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma

In Gallery By - April 13, 2022

“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages -- planning, real-time audience targeting and ad serving, and post-campaign analysis.

Australia OOH industry net revenue up 25.5% in Q1 2022, OMA attributes recovery to MOVE 1.5, standard norms

In OOH News By Rajiv Raghunath - April 07, 2022

“There are many signs that we are back on track and that 2022 will see us achieve or even exceed pre-pandemic annual revenue,” states OMA CEO Charmaine Moldrich

Kinetic Global CEO Kaplan joins speaker line-up for WOO Toronto 2022

In OOH News By Rajiv Raghunath - April 05, 2022

WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022”.

Lamar CEO Sean Reilly joining WOO board; to address Toronto Global Congress

In OOH News By Rajiv Raghunath - March 30, 2022

WOO President Tom Goddard says: "Sean will certainly make an impact on WOO with his vast experience and strong views on how the global OOH industry needs to develop”.

‘Standardisation of formats, right pricing of media, upskilling of workforce, first party data application key to pDOOH growth in India’

In Digital OOH By M4G Bureau - March 17, 2022

Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth the key factors that will determine the success of programmatic DOOH in India markets.

Building a global approach to OOH audience metrics

In Viewpoints By - March 14, 2022

Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.