Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.
Dipankar Sanyal, CEO of Platinum Communications, shared his insights on why India needs its own iconic OOH destinations.
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad spends.
The installation is done in partnership with OMD India and Osmo
The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression
Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions across all major media types and it will now...
Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.
Carried by IGP’s Gifting Ambassadors, these oversized totes weren’t just eye-catching props, they were moving reminders to start celebrating the bond that beats all others.
GurOOH CEO Gideon Adey shares with Co-Host Livia Brown, some key takeaways from the WOO Mexico Conference
Ajit has over 3 decade experience in Media in India and abroad brings a unique blend of creative strategy and commercial acumen. He is a pass...