Kazakhstani mobile operator Altel reclaims market leadership with pathbreaking AI-powered ‘Just Like You’ campaign

In Campaigns By Rajiv Raghunath - October 11, 2023

BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.

Vinitha Prabhu, Creative Design & Presentation Lead, Cure.fit, part of Jury panel for Outdoor Advertising Awards 2022

In OOH News By M4G Bureau - July 18, 2022

Vinitha comes with diverse industry experience, covering some of the leading global and local brands including BBDO, Tata Tea, Titan, Hanes, Nike, and Puma in India & Thailand.

One Club’s Portfolio Night 2022 draws participation of 55 promising creative minds

In OOH News By M4G Bureau - June 03, 2022

The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWA\India at the Mudra House in Mumbai.

Akashneel Dasgupta joins Network Advertising as Chief Creative Officer

In OOH News By M4G Bureau - June 19, 2021

Network Advertising has appointed Akashneel Dasgupta as its Chief Creative Officer. He joins Network from BBDO, Gurgaon.

Shut-out for a cause: Giant mask on South Africa billboard

In Campaigns By M4G Bureau - December 14, 2020

A public service OOH campaign SHOUT4MASKS aimed at raising funds to distribute protective masks in South Africa has a 3D fabric mask spanning 4 meters in length, 3.6 meters in width and weighing 180kg being featured on a billboard in Johannesburg

GDX Studios appoints experiential marketing expert Sophie Masson as President

In Digital OOH By M4G Bureau - July 22, 2020

Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients

Brand Idea to launch #SabKaTimeAaGaya campaign on OOH

In OOH News By M4G Bureau - August 08, 2019

The OOH leg of the campaign will support the “Har Recharge Pe Extra” proposition

Idea to showcase 4G capability with high decibel OOH campaign

In OOH News By M4G Bureau - February 07, 2019

The OOH campaign, showcasing high speed 4G network with no buffering, will be released soon

Should one-offs win Creative Awards?

In OOH News By Bhawana Anand - June 14, 2013

The third in the series of the International Advertising Association (IAA) India Chapter's industry-defining debates hosted in Gurgaon recently presented by the Dainik Bhaskar Group revolved around the motion: 'Creative awards can also be given for differentiated one-off expressions'

'The only guideline is that there are no guidelines!'

In Viewpoints By M4G Bureau - January 17, 2013

OOH advertising is morphing into newer avatar as newer possibilities are being discovered by creative honchos. For Raj Deepak Das, Executive Creative Director, BBDO India, however, it is the message and the emotion which make an OOH copy strong, strong enough to capture the eyes and hearts of the audience.