A ready reference point by OOH industry will justify spends of the brands

In OOH News By Nabamita Chatterjee - March 23, 2016

A panel discussion at East Talks OOH conference held in in Kolkata recently discussed'What will be the key to increase brand spends in eastern market\'.

Ambuja Cements to go big on OOH in East

In OOH News By Nabamita Chatterjee - February 07, 2014

The brand invited agencies to participate in a pitch for the outdoor advertising rights for five Eastern states.

'Ease of execution key to driving spends'

In Viewpoints By M4G Bureau - December 09, 2013

Abhishek Bhattacharya, Head, Marketing - East, Ambuja Cements Limited, talks about the challenges and potential of the OOH medium in West Bengal.