Bobble AI & Trapyz evaluate visitation trends across India amidst Covid19
By M4G Bureau - July 07, 2020
Hospitals and ATMs emerge as the most visited sub-categories and Pune registered 530% increase in visits during first phase of lockdown
Bobble AI, one of India's leading artificial intelligence innovation companies, in partnership with a consumer insights platform Trapyz, has released a comprehensive data report that assesses visitation trends across India amidst Covid19. The 91-day data (from March 1 to May 30) captures mobility insights across categories like retail stores, restaurants, banks, ATMs, and markets in India, defining pre and post lockdown effects.
Along with mobility, Bobble AI has also come out with a thorough analysis of digital traffic across mobile applications during the four phases of lockdown. The report illustrates the smartphones’ consumption pattern and user behaviour too since the nation-wide lockdown has been imposed.
During the initial phase, the movement was completely restricted and entire public transport was banned. In addition to this, travel and delivery of non-essential activities were paused. This further led to a decline in engagement and time spent on e-commerce apps and cab aggregators, also adding to the mobility restriction.
Bobble AI data and analysis shows:
Visits across categories
Indian population's visitation dispersion changed across categories, with a steady increase in people staying in their residential places, and or visits to essential service centres such as - hospitals, clinics, medical stores, banks, ATMs. The lockdown 2 witnessed the maximum number of people staying at home.
• Hospitals, clinics, and medical stores across 640 cities registered a steep jump. Visits in the health and fitness category were increased almost four times than the registered visits to supermarkets.
Banking and Insurance
• Right after the lockdown, banking and financial institutions register an increase in visits.
• ATMs and hospitals emerge as the most visited sub-categories.
• With some relaxations in lockdown 2 visits to department stores show a week-on-week spurt. However, overall visits continue to decline. Supermarkets also show a similar pattern.
Where did the people travel across India during the lockdown period?
• Cities like Surat, Ahmedabad, and Jaipur show a week-on-week spurt in visits in lockdown 1 as compared to other cities
• Pune witnessed a 530% increase in terms of mobility during the first lockdown; as a result, a sudden jump in Covid19 cases is evident.
• Cities like Delhi and Mumbai haven't registered a decrease in visits after the complete lockdown. Hence, the rise in Covid19 cases in such cities is apparent.
Cab Hailing Apps
• In the first phase of lockdown, cab-hailing applications like Uber and Ola registered a massive drop of 83% in time spent, 82% in engagement and 76% dip in the active user count.
• While after the first phase, with each lockdown, cab-hailing applications observed an average of 41% increase in time spent and a 13% increase in engagement.