Uni Wash captures audience with simple yet relevant message

A recently launched detergent by Rohit Surfactants, Uni Wash has used the OOH medium wisely and strategically to capture its target audience. The objective of the campaign was to create awareness about the product and draw a strong impression amongst available leading brands in the market. An extensive outdoor campaign was seen across Delhi, Punjab and Haryana for 30 days. The campaign creative was kept simple and relevant that showcases the product with copy saying'Safedi Ab Khud Bolegi'.  The media planning was designed strategically to be seen all over the cities. the brand acquired various formats of media viz. billboards, unipoles, FOBs and etc. The campaign was executed by Pioneer Publicity.