Times OOH creates high impact displays for Home & Soul Infratech

Times OOH executed an innovative display for Home & Soul Infratech Pvt Ltd (H&S) to launch their brand in Delhi and NCR, and effectively reach their TG through multiple touch points. While the campaign already covered all the arterial routes throughout Delhi, a large format media was used to accomplish the desired impact. And voila, an out-of-the-box innovation at DND (Delhi-Noida-Direct) Flyway, a prime OOH platform, made it impactful. A six month long campaign has been executed to garner high recall by virtue of reach, frequency and impact.
 
Commenting on the campaign, Rakhi Sharma, General Manager- Corporate Communications, Home & Soul said, "There are many new companies and project launches happening in the sector. The entire brief of the campaign was to do something which should break the stereotyping and create a new benchmark in the industry in terms of company/ project launch which should clearly focus on the biggest brand USP and establish the name of the brand.”

To generate an immediate impact on this urban audience, H&S chose to take an innovative route.  Large logos of the brand were placed along the fencing of DND, with the lit up brand name brightening the flyway, creating a double whammy along with the display on a large format 40 x 20 billboard.  While the logo cut-outs cover all Noida bound commuters crossing the Hindon Bridge at DND Flyway, the unipole targets 100 per cent Delhi-bound traffic. DND has been used as it is considered as the gateway for developing real-estate, as all prime stakeholders pass through it and it is the most preferred route for commuters.

Arghya Chakravarty, CEO, Times OOH, said, "At Times OOH, we pride ourselves on delivering ground-breaking and high quality work. Real Estate is a key category at DND, and the recent campaign executed for H&S shows that this category is breaking the moulds of convention and moving towards brand building through OOH, rather than creating wide scale visibility. We are only too happy to partner with brands on their journey to captivate audiences, and we look forward to delivering more such innovative concepts in the future.”