Saudi Arabia’s AlArabia Outdoor Advertising, SCAI alliance to establish, operate billboards in Riyadh

Saudi Arabia’s leading OOH firm AlArabia Outdoor Advertising has announced its win in the project to establish, operate, and maintain outdoor advertising billboards in the city of Riyadh, proposed by Remat Al-Riyadh Development company. The project aims to transform Riyadh into a digital, smart, and sustainable city, ranking among the top 10 global cities. This will be achieved through an
alliance with the Saudi Artificial Intelligence Company (SCAI), which is one of the companies
of the Public Investment Fund.

AlArabia Outdoor Advertising website shares the update that through the alliance with SCAI, the company aims to redefine the concept of outdoor advertising in Riyadh by harnessing artificial intelligence technologies and utilising advanced techniques to deliver an innovative digital advertising industry that contributes to improving the urban landscape of the capital within the framework of Vision 2030 goals.

The objectives of the project include achieving a transformation in the outdoor advertising industry to make it more accurate and reliable, and to achieve a greater impact for advertisers by providing real-time and purposeful analytics for their advertisements. Additionally, it aims to deliver customised advertisements based on the audience, targeting advertising content that aligns with their objectives.

In addition, AlArabia, in collaboration with SCAI – wholly owned by the Public Investment Fund – and with generous support from the Quality-of-Life Program, will provide top rung artificial intelligence solutions and sustainable technologies that contribute to the development of Riyadh, in line with its identity and rich history. Efforts will be made to launch several new digital areas that provide integrated solutions to enhance the experience of Riyadh’s residents and visitors, such as smart medical clinics, automated public restrooms, smart office spaces, and smart bike stations.

The project will include providing smart city products such as smart air purifiers to improve air quality, smart street lighting equipped with technologies like high-speed Wi-Fi network, smart seats equipped with technologies like solar panels and charging ports, and dedicated stations for drones to enable faster and safer deliveries.

AlArabia will also work alongside SCAI to create more vibrant options that enhance positive lifestyles, such as developing and operating several pedestrian bridges to encourage a healthy lifestyle and improve the lives of citizens. Additionally, AlArabia and SCAI alliance will launch “digital applications” specifically for Riyadh, to serve as a means of connecting the city’s residents and visitors, ensuring their interaction with billboards and various smart city solutions.

This project is an extension of the successes achieved by the company, including winning the bid for operating outdoor advertising in the Eastern region, as well as the bid for operating and maintaining advertising billboards at King Khalid International Airport in Riyadh.

Through this project, SCAI aims to develop the technology sector in the Kingdom and contribute to enhancing its global position in modern technologies and artificial intelligence. This will be achieved through its internal capabilities, diverse investments, and strategic partnerships, to provide innovative solutions that support the transformation of various sectors.