Brand Street India announces new event division in tie-up with ICW

Brand Street India, an integrated marketing agency, has joined hands with ‘In Collaboration With’ (ICW) to form an event division to cater to every event-related needs of brands and provide clients value added services to their already existing list of deliverables. Brand Street – ICW will explore new horizons in experiential marketing and look forward to creating and building concepts towards IP and innovations for activations. ICW’s strong background in events in the retail sector, insurance, entertainment and pharma sector, will aid BSI-ICW’s growth in other sectors as well.

The division will be headed by the founder of ICW Brijesh Parekh who holds more than a decade of experience in brand strategy, event planning and entertainment, IP creation and live shows. He previously headed the events and intellectual properties for Carat Media and Percept.

Speaking about the collaboration, Surendra Singh, National Head, BSI said, “It is indeed a fantastic time for Brand Street India as it continues its rapid penetration into diversified services. In the past two years, BSI has recorded a top line growth of over 50%, and expanded its presence to 4 cities, and has handled programmes across the length and breadth of India. Now, with the collaboration with ICW, the company aims to ride an all new wave under the guidance of Mr Brijesh Parekh.”

Commenting on the association, Brijesh Parekh, Founder ICW, added, “We are thrilled to join BSI in its endeavor to become a full service marketing agency. The sheer dynamism of BSI team will open up opportunities for us. Our values are well aligned and potentially combined entity will ensure that we become the most comprehensive experiential offering. We are very excited about this opportunity and the growth potential it offers. BSI and ICW will now start to align with an enviable spectrum of brands through this association. Our reputation in the events domain and their extensive experience in activation and film marketing, compliments our experiential offering. We as a group will create unique, disruptive and innovative projects for our clients".