Atul Shrivastava, CEO, Laqshya Media Group to speak at 2nd South India Talks OOH conference in Chennai on Feb 2

As the southern OOH markets gear up to board a higher growth trajectory, what would be the pre-conditions for media owners to consider stepping up their investments in roadside media, transit media, and other OOH media formats? Further, what factors will augment media occupancy through the year, and what steps are being initiated for the same? Are national and regional specialist agencies accounting for a larger share of OOH business in the region, or do most media owners rely on direct business engagements with advertising clients?

Atul Shrivastava, CEO, Laqshya Media Group will be speaking on these issues and more in a panel discussion on the theme of ‘What will it take to double OOH business in southern markets’, to be conducted at the upcoming 2^nd South India Talks OOH conference that will be held at Grand GRT Convention Centre in Chennai on February 2, 2024. 

Atul Shrivastava started his professional journey with Aditya Birla Nuvo Ltd in Kolkata, then switched to Shaw Wallace & Co. Ltd. in Delhi, and Som Distilleries & Brew Ltd in Mumbai and Bhopal before joining Laqshya Media Ltd as Regional Manager - North in 2002. He rose to the position of its CEO in 12 years. Starting from developing the Solutions business and developing outdoor assets in various cities across North India through tenders & lease arrangements, Atul took up the national role in 2011 as the COO of the company. 

Apart from winning many accolades for his initiatives and contribution in his professional career, Atul is a Life Time member of the All India Management Association, Noida Management Association, Delhi Advertising Club and The Advertising Club Mumbai. He has also been a part of the Calcutta Management Association and Indore Management Association. Atul also headed the Calcutta chapter of “Beyond Wars’ (peace organisation based in the U.S.A.) and Rotaract Club of Rishra (leading it to the Best Club Award in RI Dist.329). With a bright academic record, Atul has also been very active in the fields of writing, dramatics & N.C.C.