QMS launches DOOH post-campaign analysis tool Performance+

Leading Australian DOOH company QMS has recently announced the launch of Performance+, an audience based post-campaign analysis tool. A report posted on the QMS website states that the new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns.

Performance+ campaigns incorporate guaranteed audience metrics, enabling clients to buy with increased surety and confidence.

Created in conjunction with technology partner Hemisphere, Performance+ connects multiple systems and is underpinned by DSpark mobility data provides a dynamic view of campaign audience volumes, along with a deeper understanding of their profiles.

Christian Zavecz - Chief Strategy Officer, QMS comments that “Performance+ is a natural evolution for QMS as we continue the transition from asset to audience transacting for clients.”