Results For "Performance "
41 News Found
Ipsos launches OOH solution to drive advertisers’ brand success
In OOH Solutions By Rajiv Raghunath - March 21, 2024
Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.
Hola Media partners with Moving Walls to roll out Birla Brainiacs campaign with performance metrics
In Campaigns By M4G Bureau - February 27, 2024
Moving Walls provided the DOOH data-led verification and post-campaign reporting to Hola Media Group, facilitating in-campaign analytics and campaign performance access for better optimisation.
Zuper LED to showcase high performance video walls at DDX Asia
In OOH Solutions By M4G Bureau - December 05, 2023
Zuper LED offers a range of LED video walls for both indoor and outdoor spaces and will be displaying its range at DDX Asia, the one-stop expo of digital display solutions for retail and out-of-home industries to be held at the Nehru Centre, Worli, Mumbai on December 8-9, 2023.
Madison Loop wins integrated account of Oberoi Realty
In OOH News By M4G Bureau - November 30, 2023
The agency will oversee creative, digital media, social media and performance marketing for the client
Balance long-term brand building & short-term performance marketing: Ricky Afrianto
In OOH News By Rajiv Raghunath - November 08, 2023
Ricky Afrianto, Director and Global Marketing Director of Mayora spoke about emerging brand expectations from OOH in his address in the WOO APAC Forum
‘Brands & agencies are pushing operators for deeper insights’
In Gallery By - October 16, 2023
Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.
PPDS unveils new sustainability-driven Philips D-Line 4650 4K digital signage range with breakthrough modular design for extended product lifetime
In OOH Solutions By M4G Bureau - September 08, 2023
The new 4650 D-Line Series takes sustainability and versatility to the next level, delivering paramount picture performance for almost any indoor environment.
POOHM | The revolution of outdoor advertising
In OOH News By - August 08, 2022
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the lines of online media.
Anand Dubey, Head - Marketing, Mahindra & Mahindra Financial Services, joins Jury for Outdoor Advertising Awards 2022
In OOH News By M4G Bureau - June 01, 2022
An astute marketer, Anand has hands-on expertise in brand & media management, new product launches, digital marketing, performance & growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication.
Displayforce Box augments digital signage performance marketing
In OOH Solutions By M4G Bureau - October 11, 2021
The Box can be connected to TVs, Video wall, LED screens