Job portal Indeed urges everyone ‘to get to work’
By Bhawana Anand - September 23, 2017
The campaign, handled by Kinetic India, has been mainly deployed on large formats, particularly targeting the youth audience
Indeed, a job seeking portal, has launched a new marketing campaign aimed at giving every Indian seamless access to find their desired job in a new India. The OOH campaign titled “India, let’s get to work” highlights how the socially conscious youth of today is concerned about the future of the country and wants to get to work. The campaign captures a series of personal moments like a ‘KaaliPeeli’ driver dropping his son to work, a husband packing lunch box for wife.
The OOH campaign showcases people of different work profiles with a strong message asking India ‘let's get to work’, depicting a new India that is marching forward towards employment. King-size sites have been taken up across Delhi and Mumbai to connect particularly with the youth.
Sashi Kumar, Managing Director, Indeed, India, said, “As we advocate for job seekers, we focus on the opportunities people see in India and show examples of how people have overcome obstacles related to gender and family background in order to carve new paths for themselves.”
The campaign OOH duties have been handled by Kinetic India.
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