Exide energises OOH with #WhatDrivesYou offering
By M4G Bureau - March 09, 2018
Planned and executed by Kinetic India, the campaign was deployed on premium and high impactful sites across different cities
After their first campaign on #WhatDrivesYou, Exide Batteries came up with another OOH campaign to promote their two other products i.e. Epiq & Punchgrid, meant to target premium audiences. This multi-city campaign promoted both new technologies with a subtle and clutter free creative. Also, to have better connectivity, the campaign featured regional languages in the creative. The media planning was handled by Kinetic India. The agency included high impact locations using its exclusive proprietary tool to ensure that the campaign delivered the desired results.
The campaign used media such as billboards, gantries, bus panels, police booths and bus shelters.