December 04, 2017
‘As demand for green printing picks up, costs are bound to come down’
Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital advocated the reasons for OOH to go green, in their joint presentation at the Delhi NCR Talks OOH Conference
December 04, 2017
‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’
The panelists shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference
December 04, 2017
‘OOH should give brands innovative, iconic, interesting experience’
Dhiraj Kapoor, Head – BTL, Intex Technology India, speaks on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space
December 02, 2017
‘DTC bus is the oldest advertising format in Delhi NCR’
Dr R S Minhas, Deputy Chief General Manager, Delhi Transport Corporation presented how the oldest advertising format of the capital still continues to be pivotal to outdoor advertising in Delhi NCR
December 01, 2017
‘DMRC has made a paradigm shift in its advertising business approach’
Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference
November 30, 2017
‘Globally OOH is leveraging mobility in significant ways’
In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market
November 30, 2017
‘Delhi NCR is bristling with OOH growth opportunities’
Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion
November 30, 2017
‘OOH must extend maximum value to advertising brands’
Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC) highlighted the critical need for the OOH industry to create the right conditions for advertising brands to showcase their offerings in the most compelling
November 30, 2017
‘OOH success in large airports is paving way for OOH growth in smaller airports’
RK Singh, Executive Director - Commercial, Airport Authority of India (AAI) shares their evolving & friendlier approach towards simpler policy to deliver maximum benefits to investing media companies. AAI is also shifting focus towards airports of smaller towns that have enormous unlocked potential
September 20, 2017
OAA 2017: Celebrating Indian OOH Excellence
The OAA 2017 show, organised in Mumbai on July 28, turned the spotlight on the most outstanding OOH works that were executed in 2016-17, with the very best winning the metals
September 19, 2017
FBB boards Delhi Metro Line 2 with new offerings
The branding was planned by Brandscapes and executed by eg. communications which holds the Delhi Metro media rights on this line.
September 04, 2017
‘OOH is primed for accelerated growth’
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development.
September 04, 2017
Nabendu Bhattacharyya anchors the Quintessential OOH Quiz
Nabendu Bhattacharyya, CEO & Managing Director of Milestone Brandcom, conducted the quiz show in a highly engaging manner once again at this year’s Convention.
September 02, 2017
’10 best ways to market OOH’
V L Rajesh as a marketer pointed out that OOH is about communication and that should reflect in the way the OOH players approach for business
August 31, 2017
"Creativity at DOOH is essential to draw brands to invest"
Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, UK throws light on ‘How DOOH can pull more brands to the outdoor’
August 31, 2017
“Airport offers experience not products”
Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’
August 31, 2017
Digital OOH will drive the consumption of this platform
Raman Kalra, Partner, Entertainment & Media Sector, PwC India emphasized on ‘How emerging media consumption patterns impact OOH’
August 31, 2017
Factors contributing to the ideal deployment of DOOH site
Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development”
August 31, 2017
“The power of creative ideas to be given more importance”
Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’
August 31, 2017
Five Trends for OOH In 2016
Naren Patel, CEO, Primesight speaks about Audience selling, Layering, Automation, Media owner cross-fertilisation & OOH as a next growth medium
August 31, 2017
OOH industry should work in an integrated manner: Panel
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
August 27, 2017
“A common OOH currency to measure the media is vital”
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017
August 25, 2017
“DOOH in China: Big & mainstream”
Jay Lin, Director, Horizon Media China & President, Panda Pacific Media Group made a presentation on ‘How China’s OOH industry adopted DOOH in a big way – Success factors’ at OAC 2017
August 23, 2017
"Live life on your own terms and remain special"
Actor, author, motivation speaker Anupam Kher spoke on ‘How to carve your own niche in a competitive world’ at OAC 2017
