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May 17, 2024

‘It’s all about creatively managing space’

Vincent Lam, Founder, Chairman of the Board and CEO, Asiaray Media Group speaks about his pioneering space management concept and how that delivers greater value to advertisers. Edited excerpts of the interview with Rajiv Raghunath

March 13, 2024

‘Let’s create an empathetic space for women’

Sapna Parmar, CEO – Shlok Media, recaps her journey in the OOH space and tells Media4Growth how women bring a lot to the table with their ability for multitasking, empathy and more, and how the OOH industry can encourage more women to become a part of it and thus enrich it. Watch the video that’s part of our series ‘Women of OOH: Conversations with women who made their mark in the OOH industry’.

March 08, 2024

‘It won’t just be a man’s world anymore’

As times change and an increasing number of women break barriers across industries, is OOH - traditionally a male dominated one - keeping pace with the changing times that demand inclusivity and gender equity? On the occasion of International Women’s Day, Media4Growth presents a new video series: Women of OOH - Conversations with women who have made their mark in the Out Of Home Advertising space. In the first episode we have Neeta Gulati and Geetika Gulati, Directors at OOH company Alakh Advertising & Publicity Pvt Ltd, sharing their journey. Watch it now!

March 08, 2024

‘We're actively exploring acquisitions and working to increase our inventory’

Paul Inman, Managing Director, 75Media talks about the company’s business approach in conversation with Rajiv Raghunath.

February 23, 2024

A habit of success at Prakash Arts

C D V Subba Rao, CEO and Director of Prakash Arts, one of India's leading Out-of-Home (OOH) media-owning firms, shares insights into the company's remarkable 6-decade journey and his experiences since taking the helm in an exclusive interview with Rajiv Raghunath

January 09, 2024

‘OOH is an important channel to connect with corporate audiences’

MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.

January 02, 2024

‘Top-of-the-mind recall critical for demand generation, supply management’

Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.

November 29, 2023

We believe in the might of DOOH: Junaid Shaikh

Junaid Shaikh, Managing Director, Roshanspace speaks about the company’s newly launched iconic ProDigi TWINN on the busy BKC-Chunabhatti connector in Mumbai, in conversation with Mohit Manghnani.

November 15, 2023

DDX Asia expo: Building an ecosystem approach to digital display solutions business

Vasant Jante, Managing Director of VJ Media Works, talks about the imperative of creating a platform for buyers & sellers of digital display solutions that are architected for retail and OOH businesses, in conversation with Rajiv Raghunath. The inaugural edition of DDX Asia expo will be held at Nehru Centre in Mumbai on Dec 8-9.

November 01, 2023

‘It’s exciting to see the potential of DOOH advertising on EV charging infrastructure’

Matt Tymowski, CEO, ChargeEuropa talks about the company’s business approach, in conversation with Rajiv Raghunath.

October 25, 2023

SkyBlue Media transforming bus fleet, bqs advertising in Dubai

Dato’ Manikandamurthy Velayoudam, Managing Director of SkyBlue Media discusses the company’s plan around the latest media acquisition – bus media package awarded by Road and Transport Authority (RTA), Dubai. Edited excerpts of the interview with Vasant Jante and Rajiv Raghunath of Media4Growth

October 16, 2023

‘Brands & agencies are pushing operators for deeper insights’

Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

October 06, 2023

‘Media owners & agencies should look to work in unison’

The conversations with Advertising Agencies Association of India (AAAI) should restart, says Pawan Bansal, Chairman, Indian Outdoor Advertising Association (IOAA)

October 03, 2023

Implementing the SOP in letter & spirit is very necessary: IOAA Chairman Pawan Bansal

Pawan says that’s when most media owners will see value in coming into the IOAA fold

September 27, 2023

'Time for an OOH academy'

Dr. Dwarika Prasad Uniyal, Pro Vice-Chancellor, RV University makes a strong case on the OOH industry lacking a presence of youth in the sector and why it is high time to start nurturing new talent towards the industry.

September 27, 2023

‘Inclusivity & multi-stakeholder engagements central to IOAA agenda’

Pawan Bansal, Chairman, Indian Outdoor Advertising Association speaks about the apex body’s plans for deeper engagements with policy makers & regulators, brand marketers & specialist agencies, in an interview with Rajiv Raghunath.

September 15, 2023

Disruptive thinking - the secret sauce to business transformation.

Sudhanshu Mani, the brainchild behind the Vande Bharat (Train18) project, shares lessons on life, work and the importance of keeping one's dreams alive.

July 12, 2023

‘I lived my dream working in the OOH industry’

Pramod Bhandula, Executive Chairman of JCDecaux India recollects his early days in the Indian OOH industry, the great learnings from industry veterans, and the grand debut of JCDecaux in India, in conversation with Rajiv Raghunath.

June 19, 2023

‘Always knew that OOH will create big opportunities’

Nabendu Bhattacharyya, Founder of ideacafe.agency, talks about his 3-decade journey across the OOH landscape in an interview with Rajiv Raghunath.

May 31, 2023

Here's why you should attend the Outdoor Advertising Convention

The annual Outdoor Advertising Convention (OAC) 2023 is the quintessential knowledge and networking platform for Indian OOH industry. India's top specialist agency heads share their perspectives on what OAC means to the industry, and hence WHY attend this convention?

May 18, 2023

‘People behind the scenes are the reason we are where we are today’

Junaid Shaikh, MD, Roshanspace Brandcom talks about the ‘behind the scenes’ team of contractors, structural engineers, designers, artists, and others that plays an instrumental role in the company’s progress. “Couldn’t have happened without a fantastic, motivated team,” he says.

April 21, 2023

It’s our endeavour to create great aesthetics around the brand journey

Col. Shubhodoy Mukherjee, Chief Executive Officer at Mumbai Metro One shares his outlook on the metro rail network’s approach to grow the non-fare revenue inflows, and innovative initiatives for expanding the advertising activities in this space, in an exclusive interview with Media4Growth.

October 27, 2022

‘Let’s put pedal to the metal and go fast forward on digital’

Barry Frey, President & CEO of DPAA, shares some of the takeaways from the DPAA Global Summit held in New York on Oct 11, in an interview with Rajiv Raghunath.

October 10, 2022

‘Standardisation, data focus key to OOH growth’

Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.

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