The much awaited DDX Asia Business Conference has kicked off in Mumbai at The Bombay Exhibition Centre (Nesco), promising two days of insights on the digital...
The second edition of the much awaited DDX Asia Expo has kicked off in Mumbai at the Bombay Exhibition Centre (Nesco), bringing together cutting-edge digital display...
The campaign extended beyond static billboards to DOOH screens, ensuring real-time visibility in high-traffic urban centers.
With high-impact digital creatives now dominating key locations across the city, the campaign builds momentum for the highly anticipated event, set to take place on February...
Mayur Salunke, owner of Keystone Sign Studio, highlights the company’s advancements in LED technology, emphasizing energy efficiency with their pro series LEDs, solar-based brightness control, and...
The interactive DOOH artwork was created for Coca Cola by Ocean and appears between 3pm and 6pm until Christmas Day.
Nitesh Thattasery, CEO, Waulite Technologies highlights how AI is transforming DOOH by enabling autonomous campaign management, real-time personalization, and intelligent content creation, making ads smarter, more...
The French shipping company has partnered with DENEVA to enhance onboard services, streamline internal processes, and provide a personalized, engaging experience for passengers.
Vineet Mahajan, Director of India Business at Unilumin, explains how advancements in LED technology have made displays smarter, more immersive, and adaptable for diverse applications. He...
Ocean Outdoor UK joins as the official Digital Out of Home media partner for Women’s Rugby World Cup 2025, set to energize fan engagement with a...
The "smudged" effect on the initial text immediately draws attention, creating a visual metaphor for the very problem the Maybelline...
The company's strategy focused on providing practical support and amenities for the millions of devotees participating in the annual festival.
With quirky cab makeovers across key cities, everyday rides turn into a celebration of flavor, fandom, and full-on fun
The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
s part of a high-impact promotional campaign for the highly anticipated new Superman movie, set to release on July 11th,...
Alok, who will join the panel discussion on the theme, ‘The missing ‘A’ word in your pitch: Time to introspect?’...
Women in WOO will set up an exclusive Mentoring program to support and grow Senior Female Leaders within OOH.
Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, OAC will intensely examine the future of the...
Gaurav brings with him a rich cross-category experience spanning OEM (Handset, Consumer Durables), FMCG, QSR, Telecom, and Media Services. He...
The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025....
Backed by his 35-years’ experience in Out-of-Home (OOH) advertising media, Abhijit will share his insights at the panel discussion on...
Next two rounds of Jury meet to be held in Mumbai
Shekhar, who will join the panel discussion on the theme, 'The missing ‘A’ word in your pitch: Time to introspect?'...
GenreAI introduces a data-layered, genre-aligned, psychographic-matched approach to cinema advertising.
