UP is a priority market for Gas-o-fast with a current market share of 12% and growing steadily, states, Joy Chatterjee, Associate VP and Head of Sales...
The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech...
“Our goal is to raise product awareness and effectively communicate our latest innovations among audiences from the DOOH industry, helping them make informed and confident decisions...
WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a...
Ashish Morone joins a panel on the theme ‘Is DOOH ticking all the boxes for brands?’
Aniruddha Haldar will be speaking on ‘Connecting with consumers countrywide: The OOH experience’
The entire campaign is designed to ensure maximum visibility, resonating deeply and generating awareness with audiences nationwide.
WOO President Tom Goddard provides an overview of the state of global OOH sphere, and the major catalysts for sustained business growth
Eight official Team GB fan zones are announced
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
The campaign is executed by Laqshya Media Group
The campaign is executed by The Brand Sigma
The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.
The campaign is executed by SVA Media & Consultancy
The campaign's key message, "Built for Worry-Free Business," directly targets the professional audience by promising reliability and peace of mind.
Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising.
The campaign is executed by OAP Mediatech
The campaign effectively ties the brand's core message, privacy and connection.
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...
The text on the billboard is integrated with a large, three-dimensional skewer that extends past the billboard's frame, featuring kebab...
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
Through the Graphics Experience Centre, Redington will bring together the latest innovations in HP Latex print technology, enabling its customers...
The company has installed 25 LED digital screens across key urban centers to expand its media offerings in the state.
The campaign is executed by MOMS Outdoor
The campaign directly tackles the common anxieties users have about their digital privacy, positioning WhatsApp as a trusted, secure platform.