Campaigns
Festive spirit lights up Mumbai mall media
Mall media, like large formats in the city, are attracting a slew of advertising brands
While attractively designed store signages easily grab the attention of consumers at the malls, advertising media in these indoor environments too are drawing the attention of people visiting the malls. Higher dwell time is one key value proposition for those brands using this medium. Considering the profile of consumers at the malls, and given their appreciation for aesthetically designed communications, most mall media formats are well crafted backlit media, or digital screens.
A Media4Growth survey of media at 3 major malls in Mumbai – Skyzone, Palladium – reveals that the festivity is very much in the air.

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CampaignsContinental Malgudi celebrates the soul of Karnataka with OOH tribute this Rajyotsava
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Creative ConceptsGymNation drops the most heaviest billboard in Dubai
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CampaignsIKEA’s ‘Halloween Essentials’ OOH campaign
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CampaignsAMFI uses announcements on state bus stations for its investor awareness campaign