Baleno shines in the outdoors!

Maruti Suzuki has gone all innovative to promote its newly-launched premium hatchback Baleno. The brand idea for Baleno is’Made of Mettle’ with a innovative use of the word’Mettle’, that reinforces its bold and aggressive look.To bring this USP to life, a first of its kind initiative has been launched on outdoors with the use of technology.

Executed by Laqshya Media Group, the outdoor innovation executed at Nehru Place with the dynamic digital signage has been giving the spectators the feel of a video playing the entire ad. The metal portion is specifically highlighted during night shot, portraying Baleno as a premium, bold, aggressive and undoubtedly irresistible.

The outdoor campaign used high grade diffusion surfaces (Flex, Acrylic) as per the need with appropriate graphics printed on high resolution UV/ Latex m/c3 layers of weather proofing for protection from adversities like heat, moisture, humidity and rain.

The campaign also used High Speed RISC Micro-Controllers & processors for synchronisation and multi-tasking. Processors are hard coded with assembly language codes to make it ultra compact yet a powerful device which is easily integrable into the signage.

The embedded firmware devices are powered by solid state switches, employing advanced MOSFETs/ Darlington pairs to ensure high reliability, durability, accuracy, extremely high speeds and low power consumption.

According to Laqshya, the idea of working on the Dynamic Digital Signage was to bring the USP of the model to life. The campaign highlights the metal-made body of the car that is all shining and grabs attention. The outdoor campaign has been successful in conveying the idea of the brand’s message’Made of Mettle.’

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