Monday, June 24, 2019

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Videos

May 30, 2019

Fido Dido walks into our lives once again

7Up reintroduces their lively ambassador, Fido Dido in their latest DOOH campaigns

May 28, 2019

Zee Cinema goes larger than life for 2.0 promo

The unmissable installation by Active Media Innovations on Juhu beach in Mumbai uses gargantuan cut-outs and flapping wings to promote the premier of 2.0 on Zee Cinema

May 16, 2019

Jeep Compass drives for a cause

The brand helps people in casting their votes located in interior regions

May 15, 2019

Coca- Cola’s immersive OOH campaign

The beverage leader tops with first ever musical bus shelter innovation

May 15, 2019

Burger King leverages traffic for building brand in Mexico

The food chain brand utilizes OOH in a high tech way to tap the masses struck in the traffic

May 13, 2019

SRH campaign goes big across Hyderabad OOH with Mera Hoardings

The IPL team’s campaign message ‘Rise With us’ was splashed on Mera Hoardings’ large sized outdoor formats across Hyderabad

May 09, 2019

Chanel turns DOOH into Sketch Book

The premium brand revives childhood mother’s day memories with interesting outdoor campaign on JCD digital screen

May 09, 2019

OOH goes social & hi-tech, thanks to adidas Originals!

The brand has executed two different innovations in Delhi NCR & Mumbai highlighting different features of the new launch

May 08, 2019

Western Union turns Dubai Yellow & Black

The money transfer brand taps Burj Khalifa to launch their new mobile app & website

May 02, 2019

FEPE unveils new indentity

The international congress adopts new identity to connect with international markets

April 30, 2019

No vote, no choice - McDonald’s social campaign

The initiative has been conceptualized and executed by the DDB Mudra Group to urge first time voters to vote

April 24, 2019

Caloi showcases bicycle as a unique mobility solution

“Liters”, the ad campaign created by Tribal Worldwide’s São Paulo office chooses perfect timing to impact a potential target via OOH medium

April 19, 2019

HBO announces Game of Thrones arrival at Metro de Madrid

With JCDecaux Spain, HBO excites passengers for the final season of the show

April 12, 2019

IKEA urges shoppers to walk the talk on eco care

IKEA’s newest Greenwich store is reportedly its most sustainable ever. In a bid to further reduce carbon footprints, the retail brand has kicked off an outdoor campaign that re-purposes posters as directional signage, with a message that encourages people to travel to the store in the most eco-friendly way: on foot or by using public transport. The campaign has been done by Mother London.

April 08, 2019

BJP dominates OOH space with multiple creative

The national political party creates splash on the outdoor medium with different agendas

April 04, 2019

Matching music and mood- Spotify’s new campaign is hyper – localised for better audience engagement

The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base

April 03, 2019

Look what's cooking on outdoors!

Along with JCDecaux Hungary, Maggi tempts masses with a hot Cup-a-Soup simmering under the shelter.

March 18, 2019

Engagement, data & uniformity must for transit growth: Deepak Saluja

Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th

March 18, 2019

90% of transit media printing is on PVC using solvent inks: Vitesh Sharma

Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry

March 18, 2019

Data will drive spends: Shalini Kumar

Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t

March 18, 2019

Transit media is integral to OOH plans

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’

March 18, 2019

Transit media has huge potential

Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th

March 18, 2019

Transit Media can take on multiple avatars: Santosh Padhi

Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

March 18, 2019

The way forward is transit: Pawan Bansal

Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

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