Wednesday, March 20, 2019

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Videos

March 18, 2019

Engagement, data & uniformity must for transit growth: Deepak Saluja

Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th

March 18, 2019

90% of transit media printing is on PVC using solvent inks: Vitesh Sharma

Vitesh Sharma, Country Head, HP Sign & Display spoke about the need to adopt green printing solutions by the transit media industry

March 18, 2019

Data will drive spends: Shalini Kumar

Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t

March 18, 2019

Transit media is integral to OOH plans

Specialist agency heads Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport India; Dipankar Sanyal, CEO, Platinum Media weigh in on ‘How transit media can be a key part of OOH plans’

March 18, 2019

Transit media has huge potential

Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th

March 18, 2019

Transit Media can take on multiple avatars: Santosh Padhi

Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

March 18, 2019

The way forward is transit: Pawan Bansal

Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

March 18, 2019

Transit media can come alive with design interventions

Michael Foley, Founder of Foley Designs, highlighted the need to re-imagine transit media design to make the medium much more powerful in his talk at the 1st Transit Media Talks Conference

March 18, 2019

With metrics, transit media can deliver big

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

March 08, 2019

Max Fashion’s sartorial thumbs up to women

Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women

February 04, 2019

Alakh Advertising & Publicity begins projection display at Churchgate Station

16/8 feet of projection display has been installed in the docket area of the station

January 19, 2019

1st Transit Media Talks Conference in Mumbai on Feb 28

OOH stakeholders to chart the growth map for India’s transit media industry

October 31, 2018

MTV takes its new dating show on OOH

MTV India tied up with Zenith OOH to promote its newly launched two reality shows named Elovator Pitch and Ace of Space in the outdoor with an extraordinary twist.

October 30, 2018

Exide wishes Happy Diwali with a lit up Hashtag sign

The campaign, executed by Kinetic India, has hit key markets -- Delhi, Bengaluru, Kolkata, Hyderabad, Ahmedabad, Chandigarh and Pune

October 29, 2018

Futek Digital dominates Katra OOH landscape with iconic DOOH screen

The screen will be in the line of sight of some 1.5 crore pilgrims visiting the holy shrine in the city

October 26, 2018

BBC News- From TV medium to OOH medium

The news channel turns Juhu wall into artistic canvas to promote World Environment Day

September 28, 2018

JCDecaux unveils The Kensington, a unique, sculptural digital canvas

Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London

September 07, 2018

Matthew teaches 6 Business Judo moves to Indian OOH industry

The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018

September 03, 2018

Big Data key to identifying right audiences: Daniel Cuende

In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH

August 22, 2018

‘Ghoul’ screams horror on OOH

Netflix has run the campaign in 2 phases, drawing a lot of attention to the show

August 21, 2018

Dr. Velumani inspires OOH industry at OAC 2018

Chairman of Thyrocare, Dr A Velumani shared his life journey, beginning from the childhood till date, where he explained that Leaders are made, not born

August 21, 2018

Tim Bleakley shares factor responsible to make an iconic site

The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session

August 21, 2018

Indian Roads Congress Secy Gen SK Nirmal @OAC 2018

Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development

August 21, 2018

OOH has a role cut out in smart city development: Prem Shankar Jha

Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape

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