Friday, September 21, 2018

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Videos

September 07, 2018

Matthew teaches 6 Business Judo moves to Indian OOH industry

The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018

September 03, 2018

Big Data key to identifying right audiences: Daniel Cuende

In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH

August 22, 2018

‘Ghoul’ screams horror on OOH

Netflix has run the campaign in 2 phases, drawing a lot of attention to the show

August 21, 2018

Dr. Velumani inspires OOH industry at OAC 2018

Chairman of Thyrocare, Dr A Velumani shared his life journey, beginning from the childhood till date, where he explained that Leaders are made, not born

August 21, 2018

Tim Bleakley shares factor responsible to make an iconic site

The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session

August 21, 2018

Indian Roads Congress Secy Gen SK Nirmal @OAC 2018

Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development

August 21, 2018

OOH has a role cut out in smart city development: Prem Shankar Jha

Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape

August 07, 2018

Nestle reinforces Nescafe coffee brand during monsoon

In association with Street Talk agency, the brand innovates on Mumbai billboards en-cashing pouring weather

July 19, 2018

#Participate in #OAC2018, add value to your #business

May 24, 2018

NGC Photo Ark initiative campaigns for endangered species

IOAA, with the help of Zenith OOH, brings the worldwide campaign to India to drive the attention of the masses towards endangered species. This year, the Endangered Species Day breaks boundaries through a worldwide OOH campaign

April 19, 2018

Activa 5G scripts the language of love

The brand has launched a 360 degree ad campaign - ‘Love Is Growing’ -- for its Activa 5G. The campaign’s objective is to showcase the universal love for Activa

April 05, 2018

Coca Cola’s Bromance on OOH soon

GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks

March 08, 2018

Futek Digital plans to expand network of screens

A whole gamut of brands that include BMW, Coke, Swarovski, and Minute Maid have advertised on this media, for brand building and promotional purposes; firm plans to foray into different cities

December 26, 2017

ad-roller showcases tech event on Namma Metro escalator

Handrail branding growing in popularity

December 05, 2017

‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’

The panelists shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference

December 04, 2017

‘As demand for green printing picks up, costs are bound to come down’

Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital advocated the reasons for OOH to go green, in their joint presentation at the Delhi NCR Talks OOH Conference

December 04, 2017

‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’

The panelists shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference

December 04, 2017

‘OOH should give brands innovative, iconic, interesting experience’

Dhiraj Kapoor, Head – BTL, Intex Technology India, speaks on ‘What factors will drive brands to plan big for northern OOH markets’ said the i-3 approach will likely engage more brands in the OOH space

December 02, 2017

‘DTC bus is the oldest advertising format in Delhi NCR’

Dr R S Minhas, Deputy Chief General Manager, Delhi Transport Corporation presented how the oldest advertising format of the capital still continues to be pivotal to outdoor advertising in Delhi NCR

December 01, 2017

‘DMRC has made a paradigm shift in its advertising business approach’

Sharat Sharma, Director-Operations, DMRC spoke about fresh media investment opportunities on the Metro network in his presentation on ‘How innovatively can OOH maximise opportunities in urban transit space’ at Delhi NCR Talks OOH Conference

November 30, 2017

‘Globally OOH is leveraging mobility in significant ways’

In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market

November 30, 2017

‘Delhi NCR is bristling with OOH growth opportunities’

Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion

November 30, 2017

‘OOH must extend maximum value to advertising brands’

Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC) highlighted the critical need for the OOH industry to create the right conditions for advertising brands to showcase their offerings in the most compelling

November 30, 2017

‘OOH success in large airports is paving way for OOH growth in smaller airports’

RK Singh, Executive Director - Commercial, Airport Authority of India (AAI) shares their evolving & friendlier approach towards simpler policy to deliver maximum benefits to investing media companies. AAI is also shifting focus towards airports of smaller towns that have enormous unlocked potential

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