AirWick spreads its fragrance through bus queue shelters

AirWick, a renowned air freshening brand, recently unveiled a15-day OOH campaign in bus queue shelters across Delhi, Mumbai, and Bangalore. Handling the brand activation campaign, Pioneer Publicity aimed at four bus queue shelters in Bus Rapid Transit (BRT) corridors of certain routes to reach maximum number of commuters.

The idea behind the campaign was to create a fragrance zone. AirWick has three variant fresheners highlighting its fragrance and different aroma ingredients. With the help of different LED lights, the dispenser is shown spraying the fragrance in bus queue shelters and at the same time releasing the AirWick freshener in a gap of one minute for spreading the aroma. 
    
The campaign in Delhi was carried at BRT corridors of South Ex, in Mumbai it was seen at Lower Parel & Juhu and in Bangalore areas with high women commuters were targeted.