Campaigns
AirWick spreads its fragrance through bus queue shelters
The brand’s outdoor campaign was launched in bus queue shelters across Delhi, Mumbai and Bangalore.
AirWick, a renowned air freshening brand, recently unveiled a15-day OOH campaign in bus queue shelters across Delhi, Mumbai, and Bangalore. Handling the brand activation campaign, Pioneer Publicity aimed at four bus queue shelters in Bus Rapid Transit (BRT) corridors of certain routes to reach maximum number of commuters.
The idea behind the campaign was to create a fragrance zone. AirWick has three variant fresheners highlighting its fragrance and different aroma ingredients. With the help of different LED lights, the dispenser is shown spraying the fragrance in bus queue shelters and at the same time releasing the AirWick freshener in a gap of one minute for spreading the aroma.
The campaign in Delhi was carried at BRT corridors of South Ex, in Mumbai it was seen at Lower Parel & Juhu and in Bangalore areas with high women commuters were targeted.
Times OOH transforms SSRIA airport with cutting-edge digital video walls
Santosh Padhi (Paddy), CCO and Ayesha Ghosh, President move on from W + K India
The Advertising Club announces the managing committee for the current fiscal of 2024-25
Media for a better world event marks milestone in sustainable OOH media
Mumbai City FC announces Capital Group as Official Outdoor Media partner for ISL 2024-25 season
“With digital content, you don’t have to wait for the product to be manufactured”
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Pizza Hut drives brand visibility with OOH campaign in emerging markets
The Media Ant successfully executes Pan-India OOH Campaign for Classplus Ed-Tech
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
WE ARE HIRING BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must)...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Business Head – OOH (South India)
ideacafe.agency is a new age dynamic through-the-line communication specialist agency. We’re seeking a Business Head OOH South to lead our...
Reporters/Content Writers
Job Type: Full Time Job Location: Bangalore
Marketing Executives With A Flair For Writing
Job Type: Full Time Job Location: Bangalore, Mumbai
Torrent Advertisers secures exclusive advertising rights for Baba Saheb Ambedkar Bus Terminal, Bhubaneswar
The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring...
Air passenger traffic growth at Indian airport rangebound
However, the traffic volumes have grown month-to-month compared to corresponding months of 2023
Shree Advertising secures CIDCO contract for high-Impact Ad spaces at key Navi Mumbai railway stations
The five-year contract covers strategically important stations along the Belapur-Panvel (BR) Rail Corridor and the Nerul-Uran (NUR) Rail Corridor, including...
Khushi Advertising wins advertising contract for Forum South Bengaluru Mall
This contract is for a 3 year period with total rights for all Above The Line (ATL) and Below The...
Jayprabha Synergy unveils skywalk media in Bengaluru’s HSR Layout
The media is located on the busy Outer Ring Road
The Media Ant boosts footfall and awareness for The Sleep Company with strategic OOH Campaign
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Warner Bros. India unveils striking Joker and Harley Quinn wall painting in Mumbai for Folie à Deux Promotion
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
Pizza Hut drives brand visibility with OOH campaign in emerging markets
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
OOH campaign revives iconic Joker scene with stunning staircase artwork
This creative campaign, executed by Posterscope India, transforms an ordinary public space into a captivating visual spectacle, inviting passersby to...
Britannia’s “Ting Ting Ti Ding” campaign turns heads with new bread packaging
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses...
“With digital content, you don’t have to wait for the product to be manufactured”
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on...
OAAA, OMA, Outsmart, and IAB Tech Lab unite to launch OpenDirect 2.1
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Adonmo secures $25 Million to expand its dominance in digital outdoor advertising
Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative digital advertising...
‘Sensor-based AI technology is changing the game’
Kamalnath, CEO of Arham World, delves into these issues and shares how innovative solutions, from smarter hardware to AI-driven content,...
Perion at the forefront of pDOOH surge
With 41% YoY growth in pDOOH business in Q2 2024, Perion is “setting the standard for how digital strategies can...
-
Campaigns
Pizza Hut drives brand visibility with OOH campaign in emerging markets
-
Planning StrategiesUnilever concludes global media mandate review with agency shifts across markets
-
Campaigns
The Media Ant boosts footfall and awareness for The Sleep Company with strategic OOH Campaign
-
Contracts & InvestmentsMumbai City FC announces Capital Group as Official Outdoor Media partner for ISL 2024-25 season
