Personalised OOH: Precision targeting comes to China Post screens

In Digital OOH By VJ Media Bureau - August 24, 2015

China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.

British Airways' upgrade note via OOH

In Campaigns By Bhawana Anand - March 26, 2013

Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.