Vijaya OOH Media bags Kochi Metro train branding rights

In OOH News By Bhawana Anand - March 20, 2018

Vijaya OOH Media will be offering train wrap branding, in-train branding, such as, with posters and stickers, as well as on LED screens inside trains. There are 18 digital screens inside each train on which the advertisements can be displayed

Bullseye Media surges ahead with Kochi Metro rights

In OOH News By Bhawana Anand - March 19, 2018

The OOH firm has emerged as one of the largest media owners in the Metro network media space, having acquired the rights on inside and outside station media on the Kochi Metro Rail Corporation Ltd (KMRCL) network

DMRC invites bids for media rights on Yellow Line

In OOH News By M4G Bureau - March 14, 2018

The exclusive rights inside Metro stations will be awarded for a period of 9 years on ‘as is where is basis’; The tender document may be submitted until April 12, 2018

Media owners expect Hyderabad Metro pillar units to yield better returns in future

In OOH News By Bhawana Anand - February 27, 2018

Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also help this media’s cause

Asian Paints showcases ‘Ultima Protek’ in Kochi

In Campaigns By M4G Bureau - February 21, 2018

MOMS Outdoor Media Solutions has executed the 1-month campaign that is writ large on Kochi Metro Rail pillars, airport and places that see significant movement of target audience

Bangalore Metro enters fast lane, leg up for OOH

In OOH News By M4G Bureau - January 12, 2018

The passenger traffic increase and addition of train trips augurs well for the OOH media firms that have taken up media rights on this network, as also the host of media solutions firms that are tapping into this space

DMRC begins Noida – Greater Noida corridor trail run with new OOH opportunities

In OOH News By Bhawana Anand - January 04, 2018

The new coaches will have LED backlit LCD/TFT displays which will have videos playing inside trains; the line is expected to begin in 2018 this year

PM Narendra Modi inaugurates Hyderabad Metro Rail

In OOH News By M4G Bureau - November 28, 2017

The first phase of the Metro rail project connects Miyapur and Nagole, having 24 stations. L&T Metro Rail (Hyderabad) Ltd is the concessionaire for the project. Overall the network is expected to see 17 lakh passenger movement every day

DMRC invites bids for rights on inside media on Lines 7 & 8

In OOH News By M4G Bureau - November 27, 2017

Line 7 has 31 stations with 2,080 sq.m. minimum chargeable area offered and line 8 has 18 stations with 1,800 sq.m minimum chargeable area offered. On both lines, few stations are likely to start their operations in December 2017 and few will commence operations in the upcoming year

Kochi Metro delays the opening of advertising tender due to some changes

In OOH News By M4G Bureau - November 22, 2017

The authority has reduced the total advertising area outside the stations along with adding a new clause in Semi-Naming rights option due to which opening of tender has been delayed