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6611 News Found
‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’
In Viewpoints By Sakshi Sanghavi - May 03, 2024
Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen you see,” says Rahul Mago, Creative Head, Coral Media
Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 03, 2024
Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi
Goafest 2024 tunes into 'Advertising Rocks'
In OOH News By Sakshi Sanghavi - May 03, 2024
With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.
Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 02, 2024
“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee
Switzerland tourism embraces change: introduces 'Switzerland' brand to redefine tourism for a new generation
In OOH News By Sakshi Sanghavi - May 02, 2024
The new brand identity was developed together with the Zurich branding agency MADE Identity.
Platinum OBIE Award goes to Space Invaders "World Defense" 45th Anniversary immersive AR created by Taito, Google, Unit9, and OUTFRONT XLabs
In OOH News By M4G Bureau - May 02, 2024
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media
In Research By M4G Bureau - May 02, 2024
Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.
BMEG reinforces OOH, Events & Experiential business division with key additions to team
In OOH News By M4G Bureau - May 02, 2024
Divya Jyoti join as Head of OOH North II, Aman Bhatia as VP, Events & Experiential
Gujarat is an important OOH destination for national brands: Specialist agencies
In OOH News By Sakshi Sanghavi - April 30, 2024
Anchal Kumar Dhawan, VP-National Head of Times One, a division of Times OOH, Deepa Gupta, VP of South and West at Madison World, Dinesh Panjabi, Regional Director - West at Rapport Advertising engage in deep discussion on Gujarat OOH markets
Dassault Systemes introduces virtual worlds for real life to Piccadilly Circus
In Digital OOH By M4G Bureau - April 30, 2024
From 28 April to 5 May, Piccadilly Lights is showcasing groundbreaking innovations created with Dassault Systèmes’ virtual twin technology