OOH industry sceptical of BBMP's push for new ad policy

In OOH News By VJ Media Bureau - April 28, 2016

Industry leaders question the civic body's elusive approach, impractical interventions and a general lack of vision to regulate OOH business in the city. While Bengaluru's OOH business landscape is cluttered and largely unregulated, it poses big risks to the industry's future business prospects.

The Body Shop engages with customers at Cyber Hub, Gurgaon

In Campaigns By Satarupa Chakraborty - April 26, 2016

To mark its 40th anniversary and 25th store in NCR region, The Body Shop arranged for a customer engagement programme that showcased the brand's loyalty towards the environment along with special services for its customers.

MP Government's unprecedented policy worries outdoor stakeholders

In OOH News By Satarupa Chakraborty - April 22, 2016

MP Government has recently published a draft of the outdoor policy on its website, repercussions of which are predicted to be detrimental for the outdoor industry of the state.

Dainik Bhaskar gains maximum visibility through OOH at Kumbh Mela

In Campaigns By Satarupa Chakraborty - April 20, 2016

World's fourth largest and India's largest circulated daily Dainik Bhaskar leaves no stone unturned when it came to using OOH media at Kumbh Mela this year.

Posterscope creates high decibel campaign for Bournvita's Badam Booster

In Campaigns By Satarupa Chakraborty - April 20, 2016

Cadbury Badam booster goes on a multi-city OOH drive using many formats along with innovations in certain cities.

Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

In OOH News By Nabamita Chatterjee - April 19, 2016

Rachana has spent over 12 years in the OOH industry and diligently built Unilever and Amazon brands in the out-of-home space during her last assignment in Rapport, the OOH arm of Mediabrands.

Suresh Balakrishna to speak on impact of technology on OOH at OAC 2016

In OOH News By VJ Media Bureau - April 19, 2016

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will share his insights on the theme"How technology can be a game-changer for the Indian OOH industry”

Café Coffee Day brings winter through billboards this summer

In Campaigns By Satarupa Chakraborty - April 18, 2016

Using varied OOH formats, Café Coffee Day's recent multi-city campaign uses day-to-night innovative effect

Bank of Baroda gains visibility in South through train branding

In Campaigns By VJ Media Bureau - April 18, 2016

Executed by Srishti Communications - Bangalore, a glance at the displays in each compartment gives a good idea of the various products and services rendered by Bank of Baroda for their clients.

Gionee unveils new global brand identity with Kolkata Knight Riders

In OOH News By Nabamita Chatterjee - April 14, 2016

The brand chose to announce the new image with KKR since the message as well as the bright hues of the logo signifies an energetic, passionate and warm image which rightfully compliments the extremely zealous team.