Coca-Cola Company bags exclusive naming rights for indoor multipurpose arena in Dubai

In OOH News By M4G Bureau - April 23, 2019

Landmark deal puts Coca-Cola at the heart of the entertainment industry in MENA as the UAE’s first indoor venue is named the ‘Coca-Cola Arena’

UAE’s BackLite Media launches BackLite Cinema

In OOH News By Rajiv Raghunath - April 17, 2019

Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk

‘DOOH revenue growth will outpace all other media’

In Viewpoints By Rajiv Raghunath - November 19, 2018

Bill Fordyce, CEO of Dubai-based BackLite Media, talks about the shape of things to come in the Gulf market, especially on the DOOH front