Promote transit media in a big way: Atul Shrivastava

In OOH News By Soneeta Sethi - May 11, 2015

Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than any print or television ad, says Shrivastava

Tamil Nadu Talks OOH! Conference today

In OOH News By VJ Media Bureau - May 08, 2015

Media owners, agency heads and brand marketers to deliberate upon the critical industry growth drivers in the region

Industry leaders to discuss OOH growth opportunities in Chennai & ROTN

In OOH News By VJ Media Bureau - May 06, 2015

The conference will provide a common platform for media owners, agency heads and brand marketers to discuss and identify new and innovative ways to drive OOH growth in the state

Tamil Nadu Talks OOH! Conference on May 8 in Chennai

In OOH News By VJ Media Bureau - May 04, 2015

The conference, being organised for the first time in Chennai, will be attended by key OOH media owners in Chennai and Rest of Tamil Nadu, specialist agencies and brand marketers

Tamil Nadu Talks OOH! Conference to be held in Chennai on May 8

In OOH News By VJ Media Bureau - April 06, 2015

Team OAC is organising the conference, presented by Laqshya Media Group, with the express purpose of bringing all OOH stakeholders on a common platform to address the challenges and to build a roadmap for sustained OOH business growth in Chennai and rest of Tamil Nadu

Robust credit control system is vital for growth: Pawan Bansal

In Viewpoints By M4G Bureau - October 14, 2014

The session by Pawan Bansal, COO - Jagran Engage, at Karnataka Talks OOH emphasised that if credit period is reduced even with low margins, profitability can be increased.

Bangalore is yet to catch up with digitised OOH formats: Ranadeb Paul

In Viewpoints By M4G Bureau - October 14, 2014

During his session, Ranadeb Paul, AVP & Business Head - South & East, and National Head- Activation, Kinetic Worldwide India, mentioned that Karnataka lags behind in terms of the new developments on the OOH landscape.

Tap emerging opportunities in Tier II & Tier III markets: Lokesh Kumar

In Viewpoints By M4G Bureau - October 14, 2014

In his address"œTapping the Emerging Opportunities in Tier II and Tier III Markets in Karnataka”, Lokesh Kumar R, Director, IKON stresses that it's the OOH industry's responsibility to reduce clutter and increase the brand value for their clients.

Industry leaders present key recommendations at Karnataka Talks OOH! conference

In OOH News By VJ Media Bureau - October 13, 2014

The recommendations were put forth during the course of a brainstorming open house session at the conference

Railways is ushering in OOH industry friendly policies: Dr Anup Dayanand Sadhu

In Viewpoints By M4G Bureau - October 10, 2014

Dr Sadhu explained how stations (hoardings, CCTV, dual display system, PA Systems), trains (vinyl wrapping of coaches, on-board infotainment), stationary items and level crossing gates are potential areas for revenue generation