Results For "Rural"
66 News Found
Dentsu Aegis Network restructures its Rural Marketing under Hyperspace
In OOH News By M4G Bureau - August 19, 2019
Retail Division is positioned as a 360-degree solution provider to brands, with an in-house capability of conceptualization as well seamless on-ground activation across the length and breadth of the country.
LED vans on growth drive across rural, urban markets
In OOH Solutions By Bhawana Anand - May 29, 2019
There has been growing demand for interactive LED vans, not only from political parties seeking to expand their voter base, but also from corporate brands targeting new markets
Asian Paints taps rural India with Kabaddi League promos
In OOH News By M4G Bureau - May 16, 2019
The aim is to resonate with local audiences and players via the 2nd edition of Tractor Emulsion Bharat Super League 2019
SBI Life Insurance goes rural with awareness drive this World Health Day
In Campaigns By M4G Bureau - April 11, 2019
The Breast Cancer awareness drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital and the local Sarpanch of the village
New ad norms for Ludhiana rural areas being planned
In OOH News By M4G Bureau - January 17, 2019
The move is directed at rooting out unauthorised outdoor advertising
On-ground activation tops Britannia’s rural market strategy
In OOH News By Bhawana Anand - September 28, 2018
The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets
Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India
In OOH News By Bhawana Anand - September 27, 2018
Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues
Hyundai Motor India rides into rural markets with a caravan & compelling offers
In Campaigns By M4G Bureau - October 11, 2017
The auto major has initiated an ‘Experience Hyundai’ campaign across 418 rural locations in India
“Moving, interactive hoardings can spur more innovations”
In Viewpoints By Satarupa Chakraborty - August 08, 2017
Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:
Vijas Digital evangelising digital wall painting in rural OOH space
In OOH News By Satarupa Chakraborty - January 17, 2017
Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available