UP Govt to cast a saffron hue on all govt outdoor publicity, installations

In OOH News By M4G Bureau - November 14, 2017

It is the general norm for political parties to reinforce their outdoor publicity using their representative colours, which creates a strong recall in the minds of their target audiences and followers

Digital media drives political advertising to record high

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014

Political parties have spent around 15% of their advertising budgets for elections on the online medium

It's brisk business for outdoor advertising agencies

In OOH News By Nirmalya Behera, Business Standard, Bhubaneswar - March 10, 2014

It's now brisk business for advertising agencies as the major political parties have embarked on publicity campaign in the run-up to the general elections.

Elections to raise advertising growth this year: GroupM

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 12, 2014

Advertising by political parties if excluded, overall ad growth for industry will stand at 9%